Brand Tone

Friendly, reliable, and focused on quality craftsmanship.

Brand Values

• •Quality
• •Craftsmanship
• •Reliability
• •Customer Satisfaction
• •Trustworthiness

Best Practices

• •Maintain a consistent voice across all platforms.
• •Focus on showcasing the quality and craftsmanship of products.
• •Highlight positive customer experiences and reviews.
• •Emphasize trustworthiness and reliability in all communications.
• •Use language that is friendly, approachable, and slightly whimsical to reflect the 'crafty' nature of the brand.

Social Perception

The brand should be perceived as trustworthy, reliable, focused on quality craftsmanship, and dedicated to customer satisfaction. The positive feedback from the eBay store should be mirrored on other platforms to reinforce this image.

Copy Examples

• •"Adorable earrings, exactly as described, friendly communicative seller."
• •"Just as described," showcasing product accuracy.
• •"Fast shipping and great quality!" - Emphasizing reliable service and craftsmanship.
• •"Each handcrafted item is made with care and attention to detail."
• •"Thank you for supporting handmade artistry!"