Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Personal and Relatable, Appreciative, Creative and Fun

Brand Values

• •Handmade Quality & Craftsmanship
• •Personalization & Uniqueness
• •Customer Satisfaction
• •Passion & Joy in Creation
• •Community/Connection (implied)
• •Support for Small Business/Veterans (implied by owner's background)

Best Practices

• •Stay Personal and Authentic: Continue sharing Crystal's story and passion. Use "I" and "we" to maintain a personal connection. Let the genuine enthusiasm for crafting shine through.
• •Embrace the "Handmade" Aspect: Consistently highlight that items are handcrafted, unique, and made with care. Use words like "crafted," "handmade," "custom," "one-of-a-kind," "made with love."
• •Keep it Friendly and Conversational: Write as if you're talking to a friend. Use contractions, exclamation points (appropriately), and engaging questions. Avoid overly formal or corporate language.
• •Focus on the Joy and Sparkle: The products are often colorful, glittery, and fun. Let the copy reflect this by using descriptive and evocative language that appeals to the senses and emotions associated with receiving a special, personalized item.
• •Show Gratitude and Build Community: Regularly thank customers for their support. Encourage them to share photos of their products. Respond to comments and messages promptly and warmly to foster a sense of community around the brand.

Social Perception

High-Quality Products, Excellent Customer Service, Unique and Beautiful Designs, Trustworthy, Personal Touch

Copy Examples

• •✨ Sparkle alert! ✨ Just pulled this beauty off the turner and I’m OBSESSED! 😍 Each glitter fleck is placed with love, ready to make your sips extra special. Want to snag one or dream up your own custom design? DM me! Let's make some magic. #HandmadeWithHeart #TheCraftyGinger #CustomTumbler #GlitterEverything
• •Tired of boring pens? ✍️ Elevate your everyday writing or gift someone a truly unique piece! Each of our handcrafted pens is made with a sprinkle of joy and a whole lot of care right here in TX. Perfect for teachers, planners, or just because! Shop the collection on our website (link in bio!) or message us for custom colors! #CraftyGingerPens #UniqueGifts #SupportSmall #HandcraftedInTexas
• •From a kitchen table hobby to a full-blown passion project! Hi, I'm Crystal, the heart and hands behind The Crafty Ginger. As a mom, wife, and Air Force vet, I pour my dedication into every custom tumbler, pen, and unique gift we create. Thanks for stopping by and supporting my dream – I can't wait to craft something special for you!
• •💖 A Little Sparkle For Your Inbox (and a Sweet Deal Inside!) 😉
• •Let your personality shine on the go! 🚗✨ Our custom car charms are handcrafted just for you. Pick your colors, add a name or a cute quote, and let us create a little piece of art that dangles with delight. Made with love and built to last, it's the perfect way to personalize your ride. #TheCraftyGinger #CarDecor #CustomMade #PersonalizedGifts