Tono de Marca

sophisticated, minimalist, artisanal, personal, reassuring

Valores de Marca

• •Craftsmanship and Quality
• •Minimalist Design
• •Customer-Centric Creation
• •Environmental Responsibility

Mejores Prácticas

• •Bridge the Aspiration-Reality Gap: The brand's copy sells a high-end, seamless experience that customer reviews suggest is not always the reality. Copy should be more transparent. Instead of just 'Delivery in 5-6 weeks,' consider adding a clause like, 'As each piece is handcrafted to order, timelines can vary. We promise to keep you updated every step of the way.'
• •Lean into the 'Founder Story': The positive review highlights a personal connection with the founders. Use this as a strength. Incorporate the founders' names (Naina and Paras) and their passion for design into the 'About Us' page and occasional social media posts to build trust and humanize the brand.
• •Reinforce Core Values in Every Message: Every piece of copy, from product descriptions to ads, should echo the core values. Use keywords like 'Solid Wood,' 'Handcrafted,' 'Bespoke,' 'Minimalist,' and 'Sustainable' consistently to solidify the brand identity.
• •Turn 'Bespoke' into a Tangible Benefit: The term 'bespoke' can feel vague. Translate it into clear benefits in your copy. Instead of just saying 'Bespoke minimalism,' write 'Your space, your style. We customize dimensions, finishes, and fabrics to create furniture that is uniquely yours.'
• •Develop a Proactive and Empathetic Service Tone: Given the negative feedback on customer service, it is crucial to establish a public-facing tone that is professional, empathetic, and solution-oriented. When addressing complaints or delays publicly (if necessary), the language should be apologetic, transparent, and clearly outline the steps being taken to resolve the issue. This helps manage public perception and shows accountability.

Percepción Social

Divided: Perceived as high-quality, tasteful, and personalized by satisfied customers, but as unreliable and disorganized by a significant portion of online discussion due to delivery and quality issues.

Ejemplos de Copy

• •Introducing the Willow Bed: where serene mornings begin. Handcrafted from natural rattan, its gentle curves and solid wood frame embody the quiet luxury of bespoke minimalism. Designed not just for rest, but for restoration. DM us to bring this piece of tranquility into your home. #TheCrafture #SolidWoodFurniture #MinimalistDesign #HandcraftedHome
• •Built for Family, Designed for Life. From homework sessions to holiday feasts, your dining table is the heart of your home. Our solid wood dining sets are crafted to withstand the beautiful chaos of family life, offering timeless style and enduring quality. Plus, for every table that joins a family, we plant a tree. Create your gathering place with The Crafture.
• •Enduring Style, Honestly Crafted. Discover our collection of solid wood furniture, designed with bespoke minimalism to create a home you'll love for a lifetime.
• •A Restful Retreat, Designed by You. Your home should be your sanctuary. At The Crafture, we believe in creating spaces that inspire calm and comfort. For a limited time, enjoy 15% off our entire Bedroom Collection—from solid wood beds to minimalist wardrobes. Each piece is made to order, with customizations available to perfectly fit your vision. Let's build your dream bedroom together.
• •We're so glad you love the Old Days Sofa! Yes, it can be customized. We offer a range of premium fabrics to match your style perfectly. Could you please send us a DM? Our design consultant would be happy to walk you through the options and help you create your ideal piece.