Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Helpful and Supportive, Community-Oriented, Inspiring

Brand Values

• •Customer Satisfaction
• •Accessibility
• •Quality
• •Passion for Crafting
• •Inspiration and Creativity
• •Reliability

Best Practices

• •Embrace a Personal, Friendly Voice: Use 'we' and 'you' to create a direct connection. Incorporate welcoming and encouraging language. Avoid overly formal or corporate jargon. Think of it as talking to a fellow craft enthusiast.
• •Highlight Passion and Enthusiasm: Let your love for crafting shine through. Use positive and descriptive adjectives. Share excitement about new products or techniques.
• •Focus on Inspiration and Solutions: Position copy to not just sell products, but to inspire creativity and solve crafters' needs (e.g., 'Struggling with X? Try our Y product for amazing results!').
• •Prioritize Customer Happiness: Frame messages around customer benefit and satisfaction. Acknowledge their creativity and encourage them to share their work. Respond to queries and feedback with warmth and helpfulness.
• •Maintain a Consistent Visual and Verbal Style: Ensure that the tone in your written copy aligns with your visual branding (e.g., colorful, cheerful visuals paired with equally upbeat text). Use consistent terminology for products and techniques across all platforms.

Social Perception

Trusted Retailer, Go-To Source, Excellent Customer Service, Value for Money, Community Contributor

Copy Examples

• •✨ Unleash your creativity with our NEW CrafTreat stencil collection! ✨ Perfect for adding that magical touch to your journals, home decor, or mixed media art. Which design will you try first? Tag a crafty friend who needs these! #thecraftshopin #craftreat #newarrivals #stencillove #diycrafts #getcrafty
• •Get ready to create something beautiful this festive season! 🌟 Our all-in-one [Festive Occasion] Craft Kit is packed with everything you need – from sparkling embellishments to gorgeous papers. Easy for beginners, fun for experts! Shop now and let the crafting magic begin: [Link] P.S. We love seeing your creations! Share your projects with #CraftWithTCS.
• •Crafty Happiness Delivered! 💖 Up to 30% OFF Your Favourite Supplies! (Email Body Snippet): Hi [Customer Name], Your next masterpiece is calling! We know how much you love to create, so we're treating you to a special discount on a wide range of goodies. From vibrant paints to delicate papers, find everything that makes your crafty heart sing. Happy Crafting! Warmly, Priya & TheCraftShop.in Team.
• •Shape your imagination with Premo Sculpey Polymer Clay! Known for its strength and flexibility after baking, this clay is a dream for jewelry makers and sculptors alike. Easy to condition and available in a stunning palette of colours – what will you create today? Let your creativity bake! 😉
• •Stuck for ideas? 🤔 Learn how to make [Specific Project, e.g., a beautiful decoupage tray] with our latest FREE tutorial on the blog! Grab your supplies and let's get crafting together. Your next favourite project awaits! [Link to Blog]