Brand Tone

Creative & Inspiring, Friendly & Approachable, Supportive & Community-Focused, Enthusiastic & Passionate

Brand Values

• •Creativity & Self-Expression
• •Accessibility
• •Community
• •Quality
• •Local Support
• •Joy & Satisfaction

Best Practices

• •Embrace "You" and "We": Use inclusive language that speaks directly to the customer and positions the brand as a supportive partner.
• •Inject Enthusiasm: Use positive and encouraging words (e.g., "discover," "inspire," "create," "joyful," "vibrant"). Emojis can be used judiciously on appropriate platforms like social media.
• •Highlight the "Why": Focus on the benefits and feelings associated with crafting (e.g., relaxation, self-expression, accomplishment) rather than just product features.
• •Be Authentic and Relatable: Share stories of local artists, customer creations, and the passion behind the brand to build a genuine connection.
• •Maintain Clarity and Simplicity: While inspiring, ensure instructions, product descriptions, and calls to action are easy to understand for all skill levels.

Social Perception

Go-To Destination, Supportive of Local Arts, Resourceful, Community Builder, Positive Customer Experience

Copy Examples

• •Headline for a New Product: "Unleash Your Inner Artist! ✨ Our new [Product Name] has arrived to help you paint, sculpt, or sketch your next masterpiece. Get yours and let the creativity flow!"
• •Workshop Promotion: "Ready to learn something new and delightful? Join our [Workshop Name] workshop! Perfect for beginners and a fun way to connect with fellow craft lovers. No experience needed, just bring your enthusiasm! #TheCraftCentralWorkshops"
• •Instagram Post (Showcasing a Customer's Work): "We're absolutely OBSESSED with this incredible piece by @[CustomerHandle] using our [Product Used]! 😍 You all inspire us every day. Keep creating and sharing your magic using #CraftCentralCreations!"
• •Website Banner for a Sale: "Your Creative Haul Awaits! 🎉 Stock up on your favorite art supplies with [Discount]% off selected items. It's the perfect time to start that project you've been dreaming of!"
• •Email Subject Line for Newsletter: "Hello, Creative Soul! 👋 Fresh inspiration, new arrivals, and workshop wonders await you at The Craft Central!"