Brand Tone

Friendly, Authentic, and Aspirational

Brand Values

• •Comfort
• •Connection
• •Authenticity
• •Independent Spirit

Best Practices

• •Speak the Language: Consistently use a friendly, slightly rustic vocabulary. Words and phrases like "Y'all," "Saddle up," "Posse," "Howdy," and "Ranch" reinforce the brand's personality.
• •Lead with "Cozy": Always circle back to the core value of comfort. Whether describing a sweatshirt's feel or a lifestyle's appeal, the concept of "cozy" should be a common thread.
• •Tell the Story: Don't just sell products; sell the feeling and the story behind them. Reference the brand's origin, the connection to horses, and the authentic country lifestyle to build a deeper relationship with customers.
• •Balance Rugged and Chic: The copy should reflect the aesthetic. Pair rustic, "cowgirl" terms with modern, chic language to appeal to the target audience that values both style and substance. For example, "rugged charm meets elegant style."
• •Foster Community: Use inclusive language that invites customers into the brand. Phrases like "Join our posse," "Welcome to the Co.," and asking questions in social media captions can help build a loyal following that feels like a community.

Social Perception

The aesthetic is seen as Chic and Trendy, Comfortable and Practical, Empowering and Expressive.

Copy Examples

• •That feeling when your outfit is as free-spirited as you are. Our 'Long Live Cozy Cowgirls' sweatshirt is more than just words – it ’s a promise of comfort, a nod to heritage, and your go-to for golden-hour adventures. Saddle up your style. #CozyCowgirl #WesternChic #RanchLife
• •More Than a Style, It's a Feeling. Welcome to The Cozy Cowgirl Co. – where rustic charm meets everyday comfort. Find your new favorite sweatshirt and embrace the spirit of the modern cowgirl.
• •Subject: Fresh from the Ranch: New Cozy Styles Have Arrived! Hey Cowgirl, just in time for campfire nights and sunny trail rides, our latest collection has dropped! From new graphic tees that tell a story to hoodies that feel like a warm hug, we ’ve got the pieces your wardrobe has been waiting for. Get first dibs before they ride off into the sunset! Shop Now.
• •It all started with a sassy horse and a newfound love for the country life. The Cozy Cowgirl Co. was born from a real story of finding comfort, connection, and a new kind of cozy. We bottle that feeling into every piece we create. Discover our story and find yours. #TheCozyCowgirlCo #OurStory
• •Your ultimate cozy cowgirl aesthetic starts here. Soft sweatshirts, sturdy totes, and all the western vibes you need to live out your coziest ranch-life dreams. Perfect for a weekend getaway or just a trip to the local market. Shop the look at The Cozy Cowgirl Co. #CowgirlAesthetic #CozyVibes #OOTDInspo