Brand Tone

Friendly and Approachable, Celebratory and Joyful, Creative and Inspiring, Helpful and Customer-Oriented, Trendy and Modern

Brand Values

• •Personalization and Uniqueness
• •Celebration of Life's Moments
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Creativity and Self-Expression

Best Practices

• •Use Warm and Inclusive Language: Employ friendly, welcoming words. Address the audience directly using "you" and "your." Avoid overly formal or technical jargon.
• •Focus on Occasions and Emotions: Connect products to the feelings and events they're meant for – joy, celebration, thoughtfulness, and making memories.
• •Highlight Personalization and Creativity: Always emphasize the customizable aspect and encourage customers to express their unique style or message. Use words like "create," "design," "your own," "unique," "special."
• •Maintain Visual and Verbal Synergy: Ensure the copy complements the visual elements used in marketing. If the image is light and celebratory, the copy should reflect that.
• •Be Engaging and Interactive (especially on social media): Ask questions, run polls, encourage user-generated content, and respond to comments and messages in a consistently friendly and helpful manner. Use emojis appropriately to add personality.

Social Perception

Positive, Gift-Oriented, Event-Focused, Good for Customization, Visually Appealing

Copy Examples

• •Instagram Post (New Product - Customizable Beach Towels): Sun, sand, and YOUR style! ☀️ Design a beach towel that's uniquely you, or create the perfect personalized gift for your summer squad. Tap to shop and get ready to make some waves! #SummerVibes #PersonalizedGifts #BeachReady #CottonAndCanvasCo
• •Facebook Ad (Wedding Collection): Say 'I Do' to unforgettable details! ✨ From personalized tote bags for your bridesmaids to custom favors your guests will adore, we're here to help you add that special touch to your big day. Explore our Wedding Shop and let's create some magic together! #WeddingInspo #BridalPartyGifts #PersonalizedWedding #TheCottonAndCanvasCo
• •Website Banner (Homepage - General): Make it Yours. ❤️ Create custom bags, apparel, and gifts that tell your story. Perfect for any occasion, or just because! Start designing today.
• •Pinterest Pin Description (Teacher Appreciation Gifts): Thank your amazing teachers with a gift from the heart! 🍎 Our customizable tote bags, pouches, and more are perfect for showing appreciation. Personalize it to make it extra special! #TeacherGifts #PersonalizedTeacherGifts #ThankYouTeacher #CottonAndCanvasCo
• •Email Subject Line (Promotional): Psst... Your Next Favorite Custom Piece Awaits! ✨ (Plus, a little treat inside!)