Brand Tone

Coastal & Relaxed, Friendly & Welcoming, Community-Oriented, Quality-Conscious & Tasteful, Helpful & Inspired

Brand Values

• •Coastal Authenticity: Emphasizing "Outer Banks Style" and providing items that genuinely reflect the coastal lifestyle and aesthetic.
• •Quality and Uniqueness: Offering a curated selection of distinctive home décor, gifts, and accessories.
• •Customer Experience: Striving to provide a pleasant shopping environment where customers can find items that resonate with their coastal experience.
• •Community & Environmental Responsibility: Actively participating in local conservation efforts and demonstrating a commitment to the Outer Banks community.
• •Heritage & Trust: Leveraging the long-standing reputation of its parent company, Kellogg Supply Co., Inc. (since 1946).

Best Practices

• •Embrace Coastal Language: Consistently use words and phrases that evoke the beach, ocean, and relaxed Outer Banks lifestyle (e.g., "breezy," "sun-kissed," "coastal charm," "seaside").
• •Maintain a Friendly & Approachable Voice: Write as if you're speaking to a friend visiting the coast. Use welcoming language and a conversational style. Avoid overly formal or technical jargon.
• •Highlight Uniqueness and Quality: Emphasize what makes the products special – whether it's local craftsmanship, unique design, or high-quality materials that reflect the coastal aesthetic.
• •Showcase Community Connection: Weave in mentions of the Outer Banks community, local artists (if applicable), and any initiatives (like the "Skip-the-Bag" program) to reinforce the brand's local roots and values.
• •Visual Consistency Reinforces Tone: Ensure that the accompanying visuals (photos, videos) on social media and the website align with the coastal, relaxed, and quality-focused tone of the copy. Lifestyle shots intermingled with product displays can be very effective.

Social Perception

Customers and the public generally perceive The Cottage Shop as a go-to destination for distinctive coastal-themed home décor, gifts, and souvenirs in the Outer Banks. It's seen as a place that embodies the local style and helps visitors and residents alike bring the "feel of the Outer Banks" into their homes. The "Skip-the-Bag" initiative has positively influenced its image, positioning it as an environmentally conscious and community-minded business.

Copy Examples

• •Headline: Bring the Outer Banks Home. Body: Find unique coastal treasures at The Cottage Shop. From breezy linens to handcrafted décor, capture the serene spirit of seaside living. Visit us in Duck, Nags Head, or Corolla and take a piece of the OBX with you. #OuterBanksStyle #CoastalLiving
• •Headline: Gifts as Unique as the Coastline. Body: Searching for that perfect Outer Banks souvenir or a special gift? The Cottage Shop offers a curated collection of local artistry, charming housewares, and beach-inspired delights. Surprise them with something that whispers 'ocean breeze.' #OBXGifts #ShopLocalOBX
• •Headline: Your Outer Banks Oasis Awaits. Body: Transform your home into a coastal sanctuary. The Cottage Shop is your destination for beautiful home accents, cozy bedding, and stylish Fiestaware that bring the relaxed elegance of the Outer Banks to every room. #CoastalDecor #HomeInspiration
• •Headline: More Than a Shop, It's an OBX Experience. Body: Step into The Cottage Shop and immerse yourself in the charm of Outer Banks living. Discover unique finds, friendly faces, and that perfect piece that tells your coastal story. We’re proud to be part of your OBX memories. #TheCottageShopOBX #OuterBanksShopping
• •Headline: Style Your Shoreline Story. Body: From statement art that captures the coastal light to charming accessories for your beach cottage, The Cottage Shop offers everything you need to express your love for the Outer Banks. Find your inspiration today. #BeachHouseStyle #OuterBanksNC