Brand Tone

elegant, serene, and educational

Brand Values

• •Sustainability & Eco-Friendliness
• •Quality & Craftsmanship
• •Health & Wellness
• •Luxury & Elegance
• •Transparency

Best Practices

• •Lead with the Experience: Focus on the feeling, not just the product. Use evocative and sensory language (e.g., "invigorate your senses," "haven of tranquility," "calm and comforting atmosphere") to describe how the customer will feel when using the candles.
• •Always Circle Back to Core Values: In every piece of copy, try to weave in at least one core value. Mention the "natural soy wax," the "hand-poured" quality, or the "non-toxic" ingredients to consistently reinforce what the brand stands for.
• •Maintain an Elegant and Serene Voice: Avoid overly casual slang or aggressive sales language. Keep the tone sophisticated, calm, and inviting. The goal is to make the audience feel relaxed, not pressured.
• •Educate Subtly: Use descriptions and posts as opportunities to educate. For example, when talking about soy wax, briefly mention why it's better (e.g., "for a longer, cleaner burn"). This reinforces the brand's authority and transparency.
• •Use High-Quality Visuals with Complementary Text: Ensure the elegance of the copy is matched by the quality of the photography and design. The text should enhance the visual, telling the story behind the beautiful image and completing the luxurious experience.

Social Perception

very positively by its customers. It is seen as a high-quality, homegrown Indian brand that delivers on its promises. Customers appreciate the strong, pleasant fragrances and the aesthetic appeal of the products, often highlighting them as great for personal use to create a calming environment or as impressive gifts. The brand is seen as trustworthy and detail-oriented.

Copy Examples

• •Image: A beautifully lit candle with delicate flower petals scattered around it. Copy: "Invite the serenity of a blooming garden into your home. Our new Honeysuckle Jasmine candle is hand-poured with pure soy wax, capturing a fragrance that is both romantic and uplifting. Light it to unwind, to focus, or to simply transform your space into a tranquil sanctuary. #TheCosmicAroma #SoyCandles #HandmadeLuxury #FloralScent #Tranquility"
• •Headline: "Luxury That’s Kind to the Earth." Sub-headline: "Experience our collection of 100% natural soy wax candles. Clean-burning, non-toxic, and exquisitely scented for a home that feels as good as it smells. [Shop Now]"
• •Searching for a gift that speaks of elegance and care? A handcrafted candle from The Cosmic Aroma is more than a present; it's an experience. Made with sustainable soy wax and premium fragrance oils, it’s the perfect way to share a moment of zen with someone special. [Discover Our Gifting Collection]
• •Subject: Your Favorite Scent is Waiting for You Body: "Rediscover the scent that transforms your space. Our bestselling Mahogany Teakwood candle, with its warm and earthy notes, is perfect for creating a cozy, inviting atmosphere. Hand-poured and crafted with care, it’s the little piece of luxury your home deserves. [Treat Yourself]"
• •Product: Lavender Bergamot Soy Candle Description: "Melt away the day's stress with the calming embrace of lavender and the subtle, citrusy lift of bergamot. This exquisite blend is designed not just to scent your room, but to soothe your mind. Crafted with non-toxic, all-natural soy wax and lead-free wicks, it’s a pure, clean burn for your peace of mind. Perfect for your evening ritual or a mindful start to your day."