Brand Tone

Authentic, Nurturing, and Personal

Brand Values

• •Community and Connection
• •Sustainability and Environmental Respect
• •Passion and Quality
• •Heritage and Place
• •Well-being and Serenity

Best Practices

• •Lead with the Story: Always connect the copy back to the personal journey, the farm, or the family. The brand's strength is its authenticity, so every piece of communication should feel like it's coming from a real person.
• •Use Sensory Language: Focus on the senses—the smell of lavender, the sight of the purple fields, the taste of a lavender scone, the feeling of calm. This transports the audience to the farm.
• •Embrace Imperfection: The tone is not corporate or overly polished. It's honest and human. Mentioning the realities of farming, like the weather or being a "work in progress," reinforces authenticity.
• •Highlight "Cornwall": Explicitly mention Cornwall, Perranporth, or the local area. The brand's identity is tied to its location, which is a major draw for visitors and adds value to the products.
• •Focus on "From Our Farm to Your Home": For products, emphasize the origin. Use phrases like "organically grown on our farm," "distilled by hand," and "from our fields" to underscore the quality, care, and locality of the ingredients.

Social Perception

charming and authentic local treasure

Copy Examples

• •Breathe in Cornwall. Our family farm is a sanctuary of peace, purple fields, and pure lavender oil. Come and unwind with us.
• •Crafted with organically grown lavender from our fields in Perranporth. A gentle mist for your pillow, a deep calm for your mind. Let the heart of Cornwall soothe you to sleep.
• •There are days for the beach, and then there are days for the fields. Escape the bustle and find your calm. Our tearoom is open, the scones are fresh, and the lavender is waiting. 💜 #CornishLavender #SecretCornwall
• •A little bit of our calm, delivered to you.
• •Join us for a Lavender Wreath Workshop. Spend a day weaving the scent of the season and take home a piece of our farm's tranquility.