Brand Tone

Authentic, passionate, eco-conscious, friendly, personal, uplifting, and joyful.

Brand Values

• •Sustainability
• •Authenticity and Cornish Heritage
• •Quality and Originality
• •Positivity and Joy

Best Practices

• •Lead with Passion: Always start from a place of genuine love for the sea, Cornwall, and a sustainable lifestyle. Your passion is your most authentic brand asset.
• •Emphasize "Handmade in Cornwall": Consistently reference the origin and the hands-on process. This reinforces authenticity, quality, and supports the "slow fashion" message.
• •Use "Good Vibes" Language: Incorporate positive, uplifting, and slightly informal language ("vibe," "straight outta," "sea lovers") to maintain a friendly and relatable tone.
• •Weave in Sustainability: Naturally integrate your eco-conscious practices into your storytelling. Talk about the "why" behind your small batches and waste-to-energy program.
• •Speak as a Swimmer: Use language that resonates with the wild swimming community. Referencing "cold water," the feeling of a post-swim warm-up, and the essentials for a beach trip shows you are part of the tribe, not just selling to it.

Social Perception

Perceived as a high-quality, authentic brand with a strong commitment to its values. It has successfully cultivated a niche following of individuals who share a love for the sea, wild swimming, and sustainable living.

Copy Examples

• •Salt in the air, sand in our toes, and good vibes in our hearts. Our 'Swim Wild' tote is ready for your next seaside adventure. Hand-printed by us in Cornwall, because we know the call of the ocean is one you have to answer. #TheCornishStudio #WildSwimming #CornishLife #SeaAndGoodVibes #SlowFashion
• •Born from a love for the ocean, our super-soft hoodies are for the swimmers, the beach-goers, and the lovers of all cold water. Hand-printed in our Cornish studio with positive vibes and a deep respect for the planet. Shop our collection and wear your love for the sea. #Cornwall #OceanLovers #SustainableStyle
• •Keep your essentials safe and sound with our 'Cornwall' zip bag. Perfect for stashing your keys, phone, and post-swim treats. Each bag is hand-printed with love in our studio, making it a unique piece of our beloved home. Made in small batches because we believe in quality, not quantity. #MadeInCornwall #SupportSmall #BeachEssentials
• •Hello, fellow sea lovers! We're busy hand-printing your favorite designs in our little Cornish studio. Every order you place supports our zero-waste mission, turning our studio's waste into clean energy. Thank you for choosing slow fashion and for sharing our love for positive vibes and a healthy planet. #EtsySeller #Handmade #EcoFriendly
• •Hi [Customer Name], Just like the turning tide, we're bringing in a fresh wave of designs from our studio here in Cornwall. Inspired by the wild beauty of the coast and our passion for joyful living, each piece is hand-printed with the same care and positive energy we put into everything we do. Dive in and discover your new favorite. #GoodVibesOnly #TheCornishWay #NewArrivals