Brand Tone

Friendly, witty, informative, and passionate about seafood and Cornish heritage.

Brand Values

• •Freshness
• •Sustainability
• •Quality
• •Cornish Heritage
• •Customer Satisfaction

Best Practices

• •Maintain a conversational and friendly tone in all communications.
• •Use humor and wit appropriately to engage the audience.
• •Emphasize the freshness and quality of the seafood.
• •Highlight the Cornish heritage and sustainable practices.
• •Encourage interaction and feedback from customers.

Social Perception

A trusted source for high-quality, sustainably sourced Cornish seafood, known for friendly service and a touch of humor.

Copy Examples

• •"Our fish is so fresh, it's practically still swimming! Get your catch of the day delivered straight to your door."
• •"From our boat to your plate, we guarantee the freshest Cornish seafood you'll ever taste. Don't be shellfish, order yours today!"
• •"Supporting local fishermen and sustainable fishing practices. Good for the ocean, good for you!"
• •"This isn't just fish, it's an experience! Taste the difference that fresh, locally sourced seafood makes."
• •"Feeling crabby? Our delicious crab will turn that frown upside down. Order now and get your claws on some tasty treats!"