Brand Tone

eco-conscious, sophisticated, and friendly

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Durability
• •Unique Style & Innovation
• •Customer Satisfaction

Best Practices

• •Emphasize Sustainability Naturally: Weave in the eco-friendly and ethical aspects without it feeling forced. Focus on the benefits for the customer (durable, lightweight, unique) as much as for the planet.
• •Use Warm and Approachable Language: While sophisticated, the tone should remain friendly and inviting. Avoid overly technical jargon unless explaining a specific benefit of cork. Use "you" and "we" to foster a connection.
• •Highlight Quality and Craftsmanship: Reinforce that eco-friendly doesn't mean a compromise on quality or style. Use descriptive words that evoke a sense of luxury and durability (e.g., "meticulously crafted," "premium cork," "built to last").
• •Be Visually Consistent: Ensure that the language used in copy complements the visual branding (natural, clean, stylish photography). The words and images should tell the same story.
• •Educate and Inspire: Share interesting facts about cork, sustainable practices, or the benefits of vegan products. Inspire customers to make conscious choices by showing them beautiful and practical alternatives.

Social Perception

Positive, Ethically Minded, Innovative, Trustworthy

Copy Examples

• •Meet your new everyday companion. ✨ Our [Product Name] isn't just beautifully designed; it's crafted from sustainably harvested cork – kind to the planet and surprisingly resilient. Lightweight, water-resistant, and PETA-Approved Vegan. Discover the magic of cork. #CorkFashion #SustainableStyle #EthicallyMade
• •New Arrivals: Naturally Beautiful, Exceptionally Durable Cork Goodies Inside!
• •Style That Speaks Volumes. Sustainability That Matters. Explore The Cork Company Collection.
• •At The Cork Company, we believe that style and sustainability can go hand-in-hand. We're passionate about transforming natural cork, an incredible renewable resource, into beautiful, durable accessories that you'll love for years to come. Join us on our journey to make conscious choices, one stunning cork piece at a time.
• •Did you know cork is naturally water-resistant and as durable as leather? 🤔 We're constantly amazed by this wonder material! What's the most surprising thing you've learned about cork? Share with us below! 👇 #TheCorkCompanyUK #EcoFriendlyLiving #CorkFacts