Brand Tone

Heartfelt & Sentimental, Friendly & Approachable, Artisanal & Authentic, Gift-Oriented & Celebratory, Slightly Rustic & Charming

Brand Values

• •Craftsmanship
• •Memory Keeping
• •Customer Satisfaction
• •Personalization & Uniqueness
• •Celebration

Best Practices

• •Lead with Emotion: Always connect the product back to the memories, celebrations, and emotions associated with wine and shared moments. Use words that evoke warmth, nostalgia, and joy.
• •Emphasize "Handcrafted" and "Quality": Subtly weave in the artisanal nature of the products to reinforce their value and uniqueness. Mentioning materials like "solid pine wood" can be beneficial.
• •Speak Directly and Personally: Use "you" and "your" to create a direct connection with the customer. Share the brand's personal origin story where appropriate to foster approachability.
• •Highlight Giftability: Frame products as ideal solutions for gift-giving occasions, focusing on thoughtfulness and personalization. Use phrases like "perfect gift for..." or "thoughtful present."
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the imagery used across all platforms – warm, inviting, slightly rustic, and focused on connection and memories.

Social Perception

Positive, Giftable, Memory Keepers, Good Quality & Craftsmanship, Responsive Customer Service

Copy Examples

• •Headline: Every Cork Tells a Story. Collect Yours. Body: Don't let those precious memories fade. Our handcrafted cork boxes are more than just decor; they're a home for the moments you'll cherish forever. Personalize yours today and keep the good times flowing.
• •Headline: The Perfect Gift for the Ones Who Love to Uncork Joy. Body: Searching for a gift that’s as unique as they are? Surprise them with a personalized Corkbox. Perfect for weddings, anniversaries, or just because. It’s not just a gift, it’s a future full of shared memories.
• •Headline: Handcrafted with Love, Filled with Memories. Body: From our family workshop to your home, each Corkbox is made with care from solid pine, ready to be filled with the laughter and stories of your favorite wines. Start your collection and watch the memories grow.
• •Headline: More Than Just Corks – It's a Chronicle of Cheers. Body: That special anniversary bottle, the wine from a memorable dinner, the champagne that toasted a new beginning... Every cork has its tale. Our shadow boxes beautifully display these chapters of your life. What story will you tell?
• •Headline: Rustic Charm, Modern Memories. Body: Add a touch of handcrafted elegance to your home with a Corkbox. The perfect blend of rustic design and heartfelt sentiment, it’s a stylish way to showcase your wine adventures and keep special moments alive.