Brand Tone

The brand's tone is approachable, premium, and passionate. It is sophisticated and knowledgeable without being pretentious, using descriptive and enticing language, balanced with a friendly and welcoming demeanor. The overall feel is that of a passionate connoisseur eager to share expertise and high-quality finds.

Brand Values

• •British Provenance
• •Curated Quality
• •Exclusive Experiences
• •Knowledge and Education
• •Community Engagement

Best Practices

• •Consistently use keywords like "British" and "award-winning" to reinforce core brand values of provenance and quality in all content.
• •Utilize descriptive, sensory language (e.g., "creamy," "tangy," "robust") to evoke taste, texture, and aroma, making products more appealing.
• •Adopt a knowledgeable and passionate 'host' persona in all communications, especially regarding tasting events, framing it as sharing a discovery.
• •Balance the concept of 'exclusivity' for cellar tastings with an 'inclusive' brand language that invites customers to 'discover,' 'explore,' and 'learn,' making fine wine and cheese accessible.
• •Ensure the website's design, photography, and social media aesthetic reflect the cozy, charming, premium, and intimate atmosphere of the physical shop and cellar.

Social Perception

The Cork and Truckle is perceived as a high-quality, authentic 'hidden gem' providing memorable, exclusive experiences. Customers view it as a provider of premium yet relaxed activities, appreciating the knowledgeable staff, quality products, and cozy atmosphere, making them feel like they've discovered a well-kept secret.

Copy Examples

• •Meet the latest addition to our truckle family: the formidable Clawson Gunpowder. This bold British cheddar is infused with a fiery blend of chilli for a flavour that truly explodes on the palate. Perfectly crafted, proudly British. Stop by the shop to claim your piece of the dynamite. #BritishCheese #ArtisanCheese #BathFoodies #TheCorkAndTruckle
• •Discover Britain's Best Kept Secrets. Journey with us into our historic cellar for an exclusive wine and cheese tasting experience. Taste award-winning pairings in a private, intimate setting. Limited spots available—book your unforgettable adventure today. [Book Now]
• •A Taste of the Vineyard | New British Wines Inside
• •Give the Gift of a Perfect Pairing. Our handcrafted hampers are filled with award-winning British wines, artisan cheeses, and gourmet treats. The ultimate indulgence for the foodie in your life. Order now for guaranteed Christmas delivery. Shop The Collection.
• •The Connoisseur's Cellar Selection. We've done the work for you. This luxury box features six of our finest, award-winning English wines, from crisp whites to robust reds. It's a curated journey through Britain's burgeoning vineyards, delivered directly to your door. Save 15% when you purchase the collection.