Brand Tone

Friendly and Welcoming, Approachable and Inclusive, Enthusiastic and Passionate, Helpful and Service-Oriented

Brand Values

• •Customer Connection & Community
• •Inclusivity
• •Quality and Value
• •Comfort and Style
• •Positive Experience
• •Supporting Local/USA Made (Potentially)

Best Practices

• •Embrace "Friendly & Welcoming" in all Communications: Start and end messages with warm greetings and closings. Use emojis appropriately to convey friendliness online. Staff training should emphasize approachable and helpful customer interactions.
• •Speak the Language of Your Community: Use clear, positive, and relatable language. Avoid overly technical fashion jargon. Share stories and content that resonate with women of different ages and life stages.
• •Be Genuinely Enthusiastic: Let the passion for fashion and for helping customers shine through in your words. Whether it's a product description or a social media reply, infuse it with genuine excitement.
• •Prioritize Helpfulness & Honesty: Frame copy around solving customer needs (e.g., "Looking for the perfect dress for...?" ). Encourage honest reviews and feedback, and respond transparently. Highlight the personal styling service and the team's commitment to good advice.
• •Foster Inclusivity in Visuals and Text: Showcase a diverse range of women (if possible) in marketing materials. Ensure messaging emphasizes that the boutique caters to all ages and sizes, reinforcing the "shop together" ethos. Regularly use phrases like "for every woman," "styles for all," or "find your perfect fit."

Social Perception

Positive and Appreciative, Trusted Resource, Community-Focused, Accessible and Modern

Copy Examples

• •Instagram Post (New Arrivals): "Hello gorgeous! ✨ Ready to feel fabulous? Our latest collection just dropped, filled with comfy-chic pieces perfect for every generation. Swipe to see your new favorites and pop by the store or our app – we can't wait to help you shine! #CoralSashStyle #FeelGoodFashion #ShopSouthLyon #BrightonBoutique"
• •Facebook Live Announcement: "It's almost time for Friends + Trends! 🎉 Join Karen LIVE tonight at 8 PM ET for a fun-filled hour of fashion, styling tips, and maybe a few surprises! 😉 Grab your coziest spot, a cuppa, and get ready to discover looks you'll LOVE. See you there, lovely ladies! #CoralSashLive #TrendyComfort #CommunityLove"
• •Website Banner (About Us): "More than just a boutique, we're your happy place for fashion! Founded on the dream of bringing generations together through style, The Coral Sash offers a warm welcome, honest advice, and beautiful, wearable pieces you'll adore. Come say hi!"
• •Email Subject Line (Sale): "A Little Treat Just For You! ✨ Inside: Styles to Make You Smile" Email Body Snippet: "Because you deserve to feel amazing! Explore our latest markdowns and discover fantastic finds at prices that feel just right. From versatile tops to cozy knits, find your next confidence-boosting outfit at The Coral Sash. We believe great style should be fun and accessible to everyone!"
• •In-Store Signage/App Notification: "Need a little style inspiration? Our friendly team is here to help! Whether you're looking for a complete outfit or that perfect accessory, we love helping you discover pieces that make you feel like your best self. Don't be shy, ask us anything! #YourStyleSanctuary #CoralSashCares"