Brand Tone

Warm & Inviting, Personal & Authentic, Nostalgic & Traditional, Enthusiastic & Passionate, Helpful & Accessible

Brand Values

• •Family & Togetherness
• •Love of Cooking/Sharing
• •Quality & Heartfelt Effort
• •Simplicity & Joy
• •Tradition & Heritage

Best Practices

• •Maintain a Personal Voice: Always write as if you're sharing with a friend or family member. Use "I" and "we" (referring to Ashley and her family/brand) to maintain that personal connection.
• •Emphasize Storytelling: Weave in anecdotes, memories, or the "why" behind a recipe. This reinforces the values of family, tradition, and love.
• •Use Warm and Evocative Language: Words like "cherished," "heartfelt," "delicious," "comfort," "joy," and "simple" align with the brand's established tone.
• •Highlight User Benefits with an Emotional Connection: Focus not just on the food itself, but the experience it creates (e.g., "create lasting memories," "bring comfort to your table," "share the joy").
• •Be Visually Consistent: Ensure that all imagery used alongside the copy (photos, videos) reflects the same warmth, quality, and homey aesthetic seen on the website and successful social media posts.

Social Perception

Highly Positive & Appreciative, Trusted Source, Inspirational & Relatable, Community-Focused

Copy Examples

• •Instagram Post: "Nothing says 'love' like a warm, home-baked treat! ❤️ Our [Recipe Name, e.g., Gooey Butter Cake] from The Copper Whisk cookbook is perfect for sharing with family this weekend. Easy to follow, and even easier to devour! Grab your copy – link in bio! #TheCopperWhisk #SouthernBaking #FamilyRecipes #HomeCooking #ComfortFood"
• •Facebook Ad Headline: "Bring the Heart of Southern Cooking to Your Kitchen. Discover Cherished Family Recipes in The Copper Whisk Cookbook."
• •Email Subject Line: "✨ Exclusive Recipe Sneak Peek from The Copper Whisk + Ashley's Kitchen Tips!"
• •Product Page Snippet (for the cookbook): "More than just recipes, The Copper Whisk is a collection of cherished family moments, Southern traditions, and the joy of a meal shared. Author Ashley Rowton invites you into her kitchen with easy-to-follow instructions and heartfelt stories, making every dish a delightful experience. Perfect for your own family table or as a treasured gift."
• •Website Banner Text: "The Copper Whisk: Deliciously Simple Recipes, Straight from Our Family to Yours."