Brand Tone

friendly, trendy, and community-centric, balancing aspirational fashion with the relatability of a local friend. It is personal, inviting, current, and action-oriented.

Brand Values

• •Community and Local Connection
• •Personalized Customer Experience
• •Style Accessibility
• •Entrepreneurial Spirit

Best Practices

• •Lead with 'Friendly First': Every piece of copy should be written as if talking to a friend, using contractions, asking questions, and maintaining a warm, encouraging tone.
• •Embrace Playful Collection Names: Continue creating fun, descriptive, and seasonal names for collections to keep the brand voice fresh, trendy, and engaging.
• •Tell the Story Behind the Style: Go beyond product features by talking about the feeling or occasion, connecting emotionally with customers.
• •Highlight the Local Connection: Regularly mention physical locations, share in-store content, feature staff, and promote exclusive in-store events to reinforce community values.
• •Keep Calls-to-Action Casual and Direct: Use conversational CTAs that feel like a gentle nudge from a friend, such as 'Shop the look' or 'Grab your faves', to maintain an approachable tone.

Social Perception

The Copper Petal is perceived as a chic and welcoming fashion destination, a beloved local haven for trendy, quality items, and a source of exceptional, friendly service.

Copy Examples

• •✨That NEW NEW is here! ✨ We're completely obsessed with these fresh fall layers, from cozy knits to the perfect shacket. Which piece is calling your name? Let us know below! 👇 Come say hi and shop your new faves in-store until 6 PM or tap the link in our bio 24/7. #TheCP #NewArrivals #FallFashion #ClarksvilleTN #DicksonTN
• •Psst... Something special is waiting for you. 😉
• •Meet your new go-to sweater! Effortlessly chic and unbelievably soft, this is the comfy classic you'll reach for all season long. Perfect for a coffee run with leggings or dressed up with your favorite denim and boots. It's not just a sweater; it's a staple.
• •The Thankful Edit: Curated styles perfect for every moment this season. From family gatherings to cozy nights in, find your perfect look right here.
• •TCP Insider Alert! 🚨 Get 25% OFF all dresses, today only! Show this text in-store or use code DRESSUP25 online. Happy shopping! xo