Brand Tone

Artisanal & Passionate, Quality-Driven & Confident, Customer-Centric & Appreciative, Authentic & Traditional

Brand Values

• •Craftsmanship & Artistry
• •Quality & Durability
• •Heritage & Tradition
• •Customer Satisfaction
• •Uniqueness
• •Environmental Responsibility

Best Practices

• •Emphasize "Handcrafted" and "Artisan": Consistently use terms that highlight the human element and skill involved in creating the products (e.g., "artisan-made," "hand-hammered," "skilled craftsmen").
• •Tell the Story of Heritage: Weave in the narrative of Mexican tradition, the Purépechan techniques, and the generational knowledge. This adds depth and authenticity.
• •Focus on Uniqueness and Quality: Stress that each piece is unique due to the handmade process and highlight the superior, recycled materials used, linking them to durability and value.
• •Maintain a Respectful and Appreciative Tone: When speaking of the artisans, use language that conveys respect for their skill and dedication. In customer communications, remain helpful, informative, and grateful.
• •Showcase Passion for Copper: Let the natural beauty, warmth, and unique properties (like antibacterial qualities) of copper shine through in descriptions. Convey enthusiasm for the material itself.

Social Perception

Highly Positive, Trustworthy & Reliable, Artisanal Excellence, Value for Money

Copy Examples

• •Headline: "Own a Piece of Heritage: Artisan-Crafted Copper, Uniquely Yours." Body: "At The Copper Design, metal becomes art. Each sink and tabletop is born from thousands of hammer blows, shaped by generations of Mexican tradition into a one-of-a-kind masterpiece for your home. Discover the enduring beauty of 100% recycled copper."
• •Social Media Post: "Transform your kitchen with the timeless elegance of hammered copper. Our artisans pour their skill and passion into every curve, creating pieces that are not just functional, but a testament to true craftsmanship. What copper piece are you dreaming of? #TheCopperDesign #HandcraftedCopper #MexicanArtisans #UniqueHomeDecor"
• •Product Description Snippet: "Experience the unmatched quality of The Copper Design. We use only the highest thicker, lead-free, and recycled copper, ensuring your piece is not only stunning but also naturally antibacterial and built to last for generations. It's more than a product; it's an investment in artistry."
• •About Us Excerpt (Short Version): "Inspired by the ancient Purépechan art of hammered copper, The Copper Design brings you more than just home fixtures; we bring you stories forged in fire and tradition. Our motto says it all: 'No machine can do the work of one extraordinary man.' Each piece is a tribute to our dedicated Mexican craftsmen."
• •Email Subject Line: "Where Artistry Meets Enduring Quality | The Copper Design" Email Body Snippet: "Bring home the soul of Mexican craftsmanship with The Copper Design. Our artisans meticulously handcraft each copper piece, ensuring no two are exactly alike. Discover the difference that true dedication to quality and heritage makes."