Brand Tone

Community-Oriented, Trustworthy, and Practical.

Brand Values

• •Community
• •Resilience
• •Local Empowerment
• •Shared Benefit

Best Practices

• •Always Emphasize "Community": In all messaging, link products and promotions back to the core value of community benefit. Use phrases like "your co-op," "our town," and "local support.
• •Be a Neighbor, Not a Corporation: Use a friendly, approachable, and direct tone. Address customers as neighbors and community members. Engage in local conversations on social media and celebrate community achievements.
• •Tell Your Origin Story: Regularly and proudly share the story of how the co-op was founded by the community in response to a need. This is a powerful differentiator and reinforces brand values.
• •Showcase Your People: Feature staff members and member stories in communications. This puts a human face to the brand and strengthens the perception of it being a community hub run by familiar faces.
• •Focus on Practical Benefits: Communicate how products and services solve real-world problems for local residents, whether they are farmers, gardeners, or homeowners. Keep the language simple, helpful, and grounded.

Social Perception

A vital community hub, seen as a cornerstone of the community and a success story of collective action.

Copy Examples

• •Winter chill setting in? ❄️ From rugged workwear to cozy flannels, our Rural department has everything you need to stay warm and productive. Built for our community, by our community. Swing by and let's get you sorted.
• •More Than a Store. It's Your Store. Become a member of The Coota Co-op today and invest in the heart of our town. Your membership helps create local jobs and supports the community we all call home. Join us!
• •When a door closed, our community opened a new one. The Coota Co-op is proud to be your locally-owned hardware, rural, and home living store. Every purchase you make helps keep Cootamundra thriving. Shop local, support local.
• •Why shop with us? Because we're powered by you. As a member-owned co-op, our focus isn't on distant shareholders, but on providing real value and service to our neighbors. Thank you for being part of our story.
• •A huge congratulations to the Cootamundra Blues on their weekend win! 🏉 We're proud to support the teams that make our community shine. What a fantastic effort! #CootaPride #SupportLocal