Brand Tone

Playful & Fun, Nostalgic & Comforting, Enthusiastic & Passionate, Approachable & Friendly, Indulgent & Gourmet

Brand Values

• •Quality
• •Safety
• •Joy & Happiness
• •Nostalgia & Connection
• •Innovation & Creativity
• •Family & Community

Best Practices

• •Embrace Playfulness: Consistently use brand-specific, fun language like "DOHlicious," "DOH WOW FACTOR," and playful puns related to "dough." Keep the tone light, enthusiastic, and a little cheeky.
• •Highlight Nostalgia and Comfort: Frame communications to evoke warm memories and the simple joy of eating cookie dough. Share the founder's story and connect with customers on an emotional level.
• •Emphasize Quality and Safety (Positively): While highlighting safety is crucial, frame it as a benefit that allows for guilt-free indulgence rather than focusing on the risks of traditional dough. Always mention the high-quality ingredients.
• •Engage with Enthusiasm: Respond to comments and messages with genuine excitement and friendliness. Encourage user-generated content and make customers feel like part of a fun, DOH-loving community.
• •Visual Consistency: Ensure that all visuals (photography, videography, graphics) are bright, colorful, appetizing, and reflect the fun, indulgent nature of the brand. High-quality imagery of the product is key.

Social Perception

Highly Positive, Trusted, Fun & Indulgent Treat, Innovative, Good Customer Service

Copy Examples

• •Instagram Post (Image: Colorful tubs of cookie dough): "Warning: May cause extreme happiness! 😉 Dive into a tub of pure, safe-to-eat bliss. Which DOHlicious flavor are you scooping today? #TheCookieDOHFactory #EdibleCookieDough #SweetTreats #JoyInAScoop"
• •Facebook Ad (Video: People enjoying cookie dough in different ways): "Remember sneaking cookie dough from the bowl? We made it safe (and even more DOHlicious!). From movie nights to party bites, The Cookie DOH! Factory is your go-to for pure, handcrafted joy. Order yours and taste the WOW! [Link to Shop] #CookieDOH #SafeToEat #Nostalgia #DessertGoals"
• •Website Banner (Homepage): "Scoop, Share, Smile! Experience Canada's Original Edible Cookie Dough. Made with love, quality ingredients, and a whole lotta DOH! ✨"
• •TikTok Video Caption (Fast-paced video showing different flavors and toppings): "Level up your snack game! 🚀 Edible, irresistible, and oh-so-DOHlicious. What’s your dream DOH combo? Tell us below! 👇 #CookieDough #ViralTreats #Foodie #TheCookieDOHFactory #DOHlicious"
• •Email Newsletter Subject Line: "Psst... Your Spoon is Calling! Fresh Batches of DOH Are Here! 🥄 Body Snippet: Get ready to unleash your inner cookie monster! We’ve whipped up fresh batches of all your favorite safe-to-eat cookie DOH. Perfect for a solo indulgence or sharing the joy (if you can!). Explore flavors -> [Link]"