Brand Tone

Empowering, Educational, and Approachable. The copy empowers users by positioning them as the hero, educates through clear tutorials and guides, and maintains an approachable, casual, and jargon-free language.

Brand Values

• •Efficiency
• •Accessibility
• •Value
• •Empowerment

Best Practices

• •Prioritize "You" over "We": Always frame the copy around the customer's benefit. Instead of "We created amazing templates," use "You can create amazing content." This reinforces the empowering tone.
• •Speak to the Pain Point First: Start communications by acknowledging the customer's struggle (e.g., "Tired of staring at a blank page?"). This creates an immediate, approachable connection before presenting the solution.
• •Balance Education with Promotion: Continue the successful strategy of offering free, valuable tips (educational) alongside product promotions. This builds long-term trust and reinforces your authority. A good rule of thumb is to provide value in 80% of content and promote in 20%.
• •Use Empowering Verbs: Start sentences with strong, action-oriented verbs that inspire confidence, such as "Unleash," "Create," "Master," "Transform," and "Build."
• •Develop a "Word Bank": Create an internal list of on-brand words (e.g., "Effortless," "Blueprint," "Shortcut," "Magic," "Game-changer") and off-brand words (e.g., "Complicated," "Difficult," "Cheap," "Basic"). This ensures consistency across all platforms and communications.

Social Perception

The public perceives The Content Wizards as a highly credible, valuable, and trustworthy resource for Canva users and content creators. It is seen as a positive, expert authority and a reliable provider of high-quality, time-saving solutions.

Copy Examples

• •Stop the scroll. Start the sales. ✨ Feeling overwhelmed by the content creation treadmill? Our new 'Elegance' Canva Template Pack is your shortcut to stunning, professional graphics in minutes. No design degree needed. Just your brand, our templates, and a whole lot of time saved. Link in bio to get yours! #ContentCreation #CanvaTemplates #SmallBusinessOwner
• •On-screen text: 3 Canva hacks you probably don't know. Caption: Let's make your design process 10x faster. ⚡️ My favorite is the last one! Want to become a true Canva pro? Check out our Mastery Bible (link in bio) for all my best secrets. #CanvaHacks #TheCanvaWizard #GraphicDesignTips
• •Your weekly content plan? Handled. ✔️
• •Headline: Create Beautiful Content, Faster Than Ever. Sub-headline: Your blueprint to amazing designs without the headache. Shop our time-saving Canva templates and guides.
• •Headline: The Secret to Effortless Content is Here. Body: Are you a coach, creator, or business owner struggling to keep up with social media? The Content Wizards provides "done-for-you" digital products that save you countless hours. Create an entire month of thumb-stopping content today. CTA: Learn More