Brand Tone

Approachable and Friendly, Supportive and Empathetic, Casual and Relatable, Down-to-Earth and Sincere

Brand Values

• •Family/Small Business
• •Quality and Craftsmanship
• •Self-expression and Identity
• •Support and Awareness
• •Relatability and Comfort

Best Practices

• •Maintain the Personal Touch: Continue using "we," "us," (referring to the husband and wife team) in communications to reinforce the small, family-run business feel.
• •Emphasize Empathy and Support: When highlighting collections like "Mental Health," use language that is understanding, validating, and encouraging.
• •Keep it Real and Relatable: Use everyday language. Avoid overly corporate or technical jargon. Focus on how the clothes fit into real life.
• •Highlight Core Values: Regularly weave in mentions of quality (hand-printed, water-based inks), USA-made (Wisconsin), and the specific themes/causes your apparel supports.
• •Consistent Visuals: Ensure product photography and social media imagery align with the down-to-earth, approachable, and supportive tone – real people, comfortable settings, clear focus on the message of the apparel.

Social Perception

Positive but Niche, Trusted by its Customers, Associated with Specific Causes/Identities

Copy Examples

• •Wear your truth, even on tough days. Our 'Bit Of A Mess But Doin My Best' sweatshirt is like a soft hug for your soul. Printed with care by our family for yours. #MentalHealthMatters #YouAreNotAlone #TheContainerComfort
• •Fuelled by coffee and love. Rock your mama pride with our comfy, stylish tees – designed for the superhero you are. Because every mom deserves to feel good. #MamaStyle #MomLife #Motherhood #TheContainerClothingCo
• •Inspire. Educate. Repeat. Our new 'TEACH' collection is here to celebrate the incredible educators shaping our future. Soft, durable, and ready for the classroom (and beyond!). #TeacherLife #EducatorStyle #ThankATeacher #MadeInWisconsin
• •More than just a tee, it's a piece of our heart. Each Container Clothing Co. shirt is hand-printed by us, using eco-friendly water-based inks that last. Quality you can feel, designs you'll love. #SmallBusiness #HandPrinted #QualityClothing #TheContainerCrew
• •Cozy vibes loading! 🍂 Wrap yourself in our latest seasonal collection. Perfect for pumpkin spice lattes, apple picking, and all things autumn. Hand-printed comfort, straight from Wisconsin. #FallFashion #SeasonalStyle #CozySeason #TheContainerClothingCo