Brand Tone

Helpful, straightforward, enthusiastic, and community-oriented.

Brand Values

• •Simplicity and Convenience
• •Quality and Durability
• •Sustainability
• •Innovation
• •Customer Satisfaction

Best Practices

• •Keep it Simple and Direct: Avoid jargon and overly technical language. Focus on clear, concise messaging that highlights the product's benefits.
• •Emphasize the "Why": Always connect the product's features to the customer's desires: saving time, reducing frustration, and achieving a better end result.
• •Use an Enthusiastic and Positive Voice: Your copy should reflect a genuine passion for the product and the lifestyle it supports. Use positive and encouraging language.
• •Foster a Sense of Community: Encourage user-generated content, feature customer testimonials, and use inclusive language that makes customers feel like part of a group.
• •Be Visually Consistent: Ensure that the visual branding across all platforms aligns with the simple, clean, and modern aesthetic of the products. This reinforces the brand's values of quality and simplicity.

Social Perception

Very positive; seen as a reliable provider of high-quality, innovative smoking accessories; trusted by customers; fosters a sense of community.

Copy Examples

• •Stop the spill. Start the fill. Tired of messy, unevenly packed cones? The Cone Funnel is your secret weapon for a perfect roll, every single time. Get yours now and elevate your experience.
• •Your time is precious. Your cones should be perfect. Spend less time prepping and more time enjoying. Our cone fillers are designed for speed, simplicity, and a flawless finish. Join the thousands who've made the switch.
• •Built to last. Designed to please. Crafted from durable, eco-friendly materials, our cone funnels are the last ones you'll ever need to buy. Experience the quality difference today.
• •From novice to pro in seconds. Whether you're new to rolling or a seasoned expert, The Cone Funnel makes the process effortless. It's the must-have tool for any true connoisseur.
• •The perfect cone is just a funnel away. Unlock the secret to a smoother, more enjoyable smoke. Our precision-engineered funnels ensure an even pack and a consistent burn. Shop the collection now.