Brand Tone

Creative & Artsy, Playful & Joyful, Enthusiastic & Passionate, Friendly & Approachable, Confident & Bold, Conscious & Thoughtful

Brand Values

• •Design Excellence & Creativity
• •Sustainability & Ethical Production
• •Quality Craftsmanship
• •Joy & Inspiration
• •Customer Experience
• •Passion for Print & Color

Best Practices

• •Embrace Joyful Language: Use words that evoke happiness, creativity, and enthusiasm. Think vibrant, playful, inspired, dopamine rush, joyful, masterpiece.
• •Highlight Design and Artistry: Continuously reference the unique design elements, the inspiration behind them (art, fashion, history), and the creative process. Emphasize the statement nature of the products.
• •Weave in Sustainability Naturally: Mention eco-friendly materials (FSC certified paper, biodegradable packaging) and local UK manufacturing as integral parts of the product's quality and value, rather than just a footnote.
• •Maintain a Friendly, Slightly Playful Voice: Address the audience in a warm, approachable manner. Don't be afraid to use a touch of lightheartedness or a winking emoji where appropriate, reflecting the founders' passion and the brand's joyful aesthetic.
• •Be Confident in Your Uniqueness: Communicate the boldness of the designs and the brand's distinct point of view. Use descriptive language that showcases the quality and thought put into each item, reinforcing that these aren't just ordinary stationery products.

Social Perception

High-Quality & Unique Designs, Sustainable & Ethical Brand, Joyful & Uplifting Products, Independent & Passion-Driven, Reliable & Customer-Focused

Copy Examples

• •Instagram Post (New Planner Launch): Hello, happy desk! ✨ Our brand-new [Planner Name] has just landed, bursting with mood-boosting colors and prints that'll make your to-do list feel like a work of art. Designed with love in Peckham, made sustainably in the UK, because your plans (and our planet) deserve the best. Get ready to make every day a masterpiece! #TheCompletist #NewStationery #SustainableDesign #JoyfulPlanning #MadeInUK
• •Website Product Description (Notebook): Dive into creativity with our [Notebook Name] Notebook! Featuring a bold [Pattern Description] print that’s a pure dopamine hit, this lay-flat lovely is crafted from the finest FSC certified paper. Perfect for your brilliant ideas, daily doodles, or master plans. Good design, good for the soul, and good for the Earth. What’s not to love?
• •Email Newsletter Subject Line: Color Crush! 🌈 Fresh designs from The Completist are here to brighten your day! Email Body Snippet: Hey [Customer Name], ready for a splash of joy? We've been busy in our London studio, dreaming up vibrant new ways to make your stationery stash even more exciting. Inspired by [mention a specific inspiration like 'vintage art deco' or 'abstract florals'], our latest collection is all about bold patterns and making everyday organization a little more 'printtastic'. Explore the new arrivals and find your next favorite!
• •Facebook Ad (General Brand Awareness): Tired of boring stationery? So were we! 👋 Meet The Completist: husband-and-wife design duo from London, shaking up your desk with bold, art-inspired paper goods. Sustainably made, joyfully designed. Discover planners, notebooks, and cards that are as unique as you are. Shop the color! #TheCompletistLondon #StationeryAddict #UniqueDesigns #SupportSmallUK
• •Pinterest Pin Description (Gift Wrap): Wrap it in happy! 🎁 Our [Gift Wrap Name] gift wrap turns any present into a statement. Featuring a playful [Pattern Description] print on luxurious, eco-friendly paper, it’s almost too pretty to tear! Designed in London for maximum joy and minimum environmental impact. Pinning this is your first step to becoming the best gift-giver ever. 😉 #TheCompletist #GiftWrapGoals #SustainableStyle #ColorfulLiving #PrintAndPattern