Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Trendy & Youthful, Informative & Helpful, Conscious & Purpose-driven

Brand Values

• •Sustainability
• •Quality
• •Uniqueness & Individuality
• •Community
• •Accessibility & Inclusivity
• •Mindful Consumption

Best Practices

• •Always Weave in Sustainability: Link the item or concept back to the benefits of circular fashion, conscious consumption, or upcycling.
• •Use Enthusiastic and Positive Language: Use words like 'gem,' 'treasure,' 'unique,' 'love,' 'discover,' and 'conscious'.
• •Be Community-Centric: Address your audience directly and mention local connections.
• •Keep it Real and Approachable: Use relatable language, emojis, and a friendly, conversational style.
• •Educate Gently: Explain concepts like 'clothing lending' or 'upcycling' in simple, benefit-driven terms.

Social Perception

Innovative & Unique, Sustainable Champion, Community-Focused, Positive & Welcoming

Copy Examples

• •Instagram Post: 'Unlock your unique style without the fast-fashion footprint! 🌿 This vintage gem was waiting for a new story. Borrow it for your next big event or make it yours forever. Conscious fashion looks good on you. #FlupsFashion #VintageFinds #SustainableStyle #Amersfoort #CircularFashion'
• •TikTok Video Teaser: '🚨 NEW VINTAGE DROP @ FLUPS! 🚨 Your closet called, it's begging for these one-of-a-kind pieces. 😉 Rent or buy – either way, you're saving the planet in style. Come say hi! Kamp 4, Amersfoort. #Flups #VintageAmersfoort #UpcycleFashion #SustainableSwag #OOTD'
• •Website Banner: 'FLUPS: Your Fashion Lending & Upcycle Store in Amersfoort. Discover unique vintage, borrow amazing outfits, and join the sustainable fashion movement. Wear the change!'
• •Email Newsletter Snippet: 'Hey Fashion Rebel! 👋 Tired of the same old stuff? At FLUPS, we believe in fashion with a conscience. Explore our curated collection of new and pre-loved treasures you can buy OR borrow. Plus, join our upcycling workshop next Saturday and give your old faves a new life! Let's make fashion circular, together. [Link to collection/workshop]'
• •In-Store Signage: 'Love it? Borrow it! Wear it. Return it. Repeat. ❤️ Looking for a keeper? All our items are also for sale. FLUPS: Making sustainable style simple & fun. Ask us how clothing lending works!'