Brand Tone

Approachable, value-oriented, and enthusiastic

Brand Values

• •Variety and Selection
• •Affordability/Value
• •Scent Accuracy (for "types")
• •Customer Satisfaction (stated)
• •Directness/Transparency (in product nature)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality (e.g., friendly, trustworthy, enthusiastic), key messaging points (value, variety, quality), and a list of "do's and don'ts" for language. This ensures everyone creating content is on the same page.
• •Focus on "You" (The Customer): Address the customer directly. Highlight the benefits *they* will experience (e.g., "You'll save money," "You'll get compliments," "Find *your* perfect scent"). This makes the copy more engaging and relatable.
• •Emphasize Value and Variety: Consistently weave in messages about affordability, wholesale options, and the vast selection of scents. Use words like "discover," "explore," "hundreds," "thousands" when talking about the product range.
• •Maintain Enthusiasm and Positivity: Use upbeat and positive language, especially when describing the scents and the experience of using them (e.g., "amazing," "fabulous," "love," "adore," "captivating"). Reflect the passion for fragrance.
• •Be Clear and Direct, Especially About "Types": While enthusiastic, be straightforward about offering "type" or "inspired by" fragrances. Using terms like "our version of" or "inspired by [designer name]" alongside enthusiastic descriptions of quality and scent can build trust. Ensure this is consistent across all platforms.

Social Perception

The brand is recognized as a long-standing supplier of fragrance oils and "dupes." There's an understanding among many users that they are purchasing interpretations of popular scents. Some customers praise the accuracy of the "dupe" scents, the longevity of the oils, the wide selection, and the affordable prices. Some customers report dissatisfaction with scent quality (not matching originals or being weak), issues with customer service, and high shipping costs.

Copy Examples

• •Headline: Your Signature Scent Shouldn't Break the Bank! Body: Love designer fragrances but not the designer prices? The Common Scents offers hundreds of captivating perfume oils inspired by your favorites. Smell amazing, save big! Explore our collection today.
• •Headline: Endless Fragrance Possibilities Await! Body: From timeless florals to exotic musks and your favorite "type" scents, discover your perfect aroma at The Common Scents. Quality oils, incredible variety, unbeatable prices. What will be your new go-to?
• •Headline: Smell Like a Million Bucks (Without Spending It!) Body: Get ready for compliments! Our expertly crafted body oils capture the essence of luxury fragrances, lasting all day long. Why pay more? Find your affordable indulgence at The Common Scents.
• •Headline: Your #1 Stop for Wholesale Fragrance Oils! Body: Stocking up or starting your own scent business? The Common Scents offers the largest selection of high-quality, uncut fragrance oils at amazing wholesale prices. No minimum order!
• •Headline: Join The Common Scents Family & Smell Fabulous! Body: Thousands of happy customers can't be wrong! We're passionate about bringing you the best fragrance oils, from beloved classics to exciting new blends. Fast shipping, friendly service, and scents you'll adore.