Brand Tone

creative, witty, and professional

Brand Values

• •Creativity and Storytelling
• •Authenticity
• •Clarity and Quality
• •Collaboration
• •Passion

Best Practices

• •Prioritize Clarity and Wit: In all copy, from website content to client emails, aim for clear and direct language sprinkled with a touch of cleverness. Avoid overly formal or technical jargon.
• •Use the "Storyteller" Metaphor: Consistently frame your services and processes around the concept of storytelling. This reinforces the brand name and differentiates you from more technical-sounding agencies.
• •Maintain a Confident and Approachable Voice: Write with the authority of an expert, but use a conversational and friendly tone. Use "we" to foster a sense of a collaborative team.
• •Focus on Authenticity: When writing for clients or about your own work, always emphasize the goal of creating an authentic and unique voice, reinforcing this as a core brand value.
• •Ensure All Copy is "Fluff-Free": Every piece of content should be purposeful and concise. This demonstrates respect for the reader's time and reinforces your commitment to quality over quantity.

Social Perception

The brand's perception is currently shaped entirely by its self-presentation on its website. It projects an image of a competent, creative, and modern copywriting partner.

Copy Examples

• •Your brand has a story. We have the words. Let's write the next chapter together.
• •Stop blending in. Your competitors are using the same old corporate-speak. We give your brand a voice that is not just heard, but remembered. Ready for copy that actually converts? Let s talk.
• •Tired of sounding like a robot? Let's give your brand a human voice.
• •We are The Comics House a team of word-obsessed writers, editors, and strategists. We believe that behind every great brand is a great story, and we re here to help you tell it. No fluff, no jargon, just powerful words that work.
• •Unleash Your Brand's Voice