Brand Tone

Aspirational, Relatable, Experienced, Empathetic, Helpful, and Solution-Oriented

Brand Values

• •Comfort
• •Style
• •Affordability
• •Passion for Travel
• •Quality of Journey

Best Practices

• •Highlight the founder's experience as a flight attendant to build credibility.
• •Use phrases like 'We know what travelers need because...' or 'Designed with the seasoned traveler in mind.'
• •Use warm, welcoming, and inclusive language.
• •Make travelers feel understood and part of a community (e.g., 'fellow travelers,' 'for the passionate traveler in all of us').
• •Emphasize the experience of travel itself and how the brand enhances it.

Social Perception

A brand that understands and caters to the needs of travelers, offering comfort, style, and affordability, while fostering a sense of community among travel enthusiasts.

Copy Examples

• •Welcome Aboard! Discover comfortable and stylish travel essentials for your next adventure.
• •Designed by a former flight attendant, The Comfortable World Traveler understands your travel needs.
• •For the passionate traveler in all of us, explore our collection of comfy and affordable travel clothes and accessories.
• •Let's travel the world in comfort! Find everything you need to make your journey enjoyable.
• •We know what travelers need because we've been there. Experience travel like never before with our curated collection.