Brand Tone

aspirational, artistic, and warm

Brand Values

• •Preservation of Heritage
• •Artisanal Quality
• •Conscious Consumption
• •Aesthetic Beauty
• •Storytelling

Best Practices

• •Lead with the Story: Never just describe a product; narrate its story. Mention the technique (e.g., 'hand block printed'), the inspiration ('inspired by Mughal gardens'), or the hands that made it ('crafted by our artisan family in Rajasthan').
• •Use Evocative, Sensory Language: Employ descriptive words that appeal to touch, sight, and emotion. Use terms like 'velvet-soft cotton,' 'sun-kissed hues,' 'intricate patterns,' 'whispers of tradition,' and 'cocoon of comfort.'
• •Emphasize Authenticity over Sales: Frame promotions and calls-to-action around the brand's values. Instead of '20% Off,' try '20% Off to Thank Our Community.' This maintains a warm, community-focused tone.
• •Speak from a Personal, Passionate Perspective: Use 'we' and 'our' to create a personal connection. Write as if you are sharing something you genuinely love and are proud of, not just selling inventory. (e.g., 'We are so excited to share this piece with you...').
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the aesthetic of the visuals. If the image is serene and light-filled, the copy should be calm and poetic. If the image is a vibrant flat-lay of patterns, the copy can be more energetic and celebratory.

Social Perception

Overwhelmingly positive; perceived as highly aesthetic, high-quality, trustworthy, personable, and an aspirational brand for home styling inspiration.

Copy Examples

• •Introducing the 'Jaipur Dawn' Razai. Each pattern is a verse, hand-stamped by artisans who have passed this craft through generations. This isn't just a quilt; it's a piece of heritage, designed to bring warmth, artistry, and a timeless story into your home. Wrap yourself in the art of comfort. #TheColourStory #HandblockMagic #ArtisanalHome
• •Our 'Marigold' cushion cover is a celebration of subtle elegance. Handcrafted from the softest pure cotton, its delicate floral motifs are patiently block-printed by our artisan partners. More than just a decorative piece, it’s a small work of art that adds a touch of mindful beauty to any corner of your room. Invite a story of craftsmanship into your living space.
• •Art for Your Home. Stories for Your Soul. Tired of mass-produced decor? The Colour Story brings you authentic, handcrafted home textiles from the heart of India. Discover quilts and cushions that blend traditional artistry with a modern aesthetic. Consciously created, beautifully designed. Shop our collection and support artisan communities.
• •A Story in Every Thread ✨ Inside Our New Collection
• •Beyond Decor. This is Handcrafted Heritage. Explore the Collection.