Brand Tone

Knowledgeable & Passionate, Stylish & Contemporary, Approachable & Helpful, Confident & Assured, Conscious & Responsible

Brand Values

• •Sustainability: This is paramount. They prioritize manufacturers with high ecological standards, use sustainable materials like cork and rubber, and even reuse offcuts for samples. Their Corka and rubber products have received the Blue Angel certificate.
• •Quality & Durability: They emphasize high-specification flooring suitable for both domestic and heavy commercial use, testing products in their own homes.
• •Design & Aesthetics: A core motivation for starting the company was the lack of modern, plain-coloured flooring. They offer a curated and evolving collection of contemporary colours and finishes.
• •Customer Focus & Transparency: They aim to make the flooring market less complicated, providing clear information, conducting thorough research for their customers, and offering good service.
• •Innovation: They introduced waterproof, sustainable Corka, which won awards for innovation, and offer a bespoke recolouring service. They were also early to fill the gap for contemporary block-colour vinyl.

Best Practices

• •Lead with Colour & Design: Always emphasize the unique, modern colour palettes and the stylish appeal of the flooring. Use descriptive and evocative language for colours.
• •Integrate Sustainability Authentically: Weave in the eco-friendly aspects naturally, not as an afterthought. Highlight certifications, sustainable materials (like cork’s carbon-negative properties), and responsible sourcing.
• •Speak with Informed Passion: Share the story and the "why" behind the brand. Communicate the founders' journalistic approach to research and quality control. This builds trust and highlights expertise.
• •Maintain an Approachable yet Professional Voice: While showcasing high-end design and quality, keep the language clear, helpful, and inviting. Avoid overly technical jargon unless explained. Reflect the "small company mentality with big capabilities."
• •Showcase, Don't Just Tell: Use customer testimonials, case studies (like features in design magazines or use by well-known brands), and high-quality imagery to support copy claims. Let the results and happy customers speak for the brand.

Social Perception

The Colour Flooring Company is generally perceived as a reputable, high-quality brand offering stylish and notably sustainable flooring solutions. Customers and design professionals appreciate the unique and modern colour palette that distinguishes them from mass-market options. Their commitment to sustainability is well-recognized and valued by environmentally conscious consumers and specifiers. They are seen as experts in their field, providing good quality products and helpful customer service. The association with high-profile clients and positive press mentions further enhances their credibility and desirability.

Copy Examples

• •Headline: Beyond the Beige. Discover Flooring That Speaks Your Colour. Body: Tired of the sea of sameness? At The Colour Flooring Company, we believe your floor is a canvas for expression. Explore our curated collection of vibrant, modern vinyl, sustainable cork, luxurious rubber, and timeless wood – all chosen for their exceptional quality and design integrity. Step into a world of colour.
• •Headline: Tread Lightly. Live Vibrantly. Sustainable Flooring by Design. Body: Style shouldn't cost the Earth. Our award-winning Corka range is not just beautiful and durable; it's carbon negative. We meticulously source eco-conscious materials and partner with manufacturers committed to the highest ecological standards, so you can create a stunning home that’s kind to the planet.
• •Headline: From Our Home to Yours: Flooring We Believe In. Body: As journalists by background, research is in our DNA. We personally vet every factory, test every material in our own homes, and ensure every colour is curated for modern living. Experience the difference that passion, quality, and genuine care make.
• •Headline: The Perfect Hue. The Enduring Quality. The Colour Flooring Company. Body: Finding that exact shade to bring your vision to life can be a journey. We’ve made it simpler with our expertly selected palette of contemporary flooring colours. Tough enough for busy lives and beautiful enough for your dream space. Explore the collection and order your free samples today.
• •Headline: Colour, Consciously Crafted. Body: We started with a simple idea: flooring should be beautiful, modern, and made right. From our Blue Angel certified rubber and Corka to our sustainably sourced wood, every choice we make is considered. For floors that look good, feel good, and do good.