Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Traditional & Community-Focused, Product-Driven & Straightforward

Brand Values

• •Customer Service
• •Quality Merchandise
• •School Spirit & Fan Dedication
• •Family & Community
• •Tradition

Best Practices

• •Know Your Audience (The Die-Hard Fan): Always write with the passionate MSU or Ole Miss supporter in mind. Use language, humor (if appropriate, e.g., friendly rivalry mentions), and references they'll understand and appreciate.
• •Emphasize Community and Tradition: Remind customers that The College Corner is a long-standing, family-owned part of their fan experience. Use phrases like "your fan family," "since '96," "a Mississippi tradition."
• •Be Genuinely Enthusiastic: Let the passion for the teams and the products shine through. Use exclamation points where appropriate, active voice, and celebratory language, especially around game days or new product launches.
• •Maintain Friendliness and Approachability: Even online, interact as if you're a helpful neighbor. Respond to comments and questions warmly and promptly. Keep language clear and welcoming.
• •Create a Style Guide Snippet: Develop a short internal guide for anyone writing copy. Include key phrases (e.g., "Bulldog faithful," "Rebel nation," "Game Day Ready"), preferred emojis (if any for specific contexts), and a list of "do's and don'ts" (e.g., DO use team-specific hashtags, DON'T use overly corporate jargon). This ensures consistency across all platforms and writers.

Social Perception

Go-To Store for MSU and Ole Miss Fans, Helpful (for their target audience), Potentially Exclusive, Traditional Retailer

Copy Examples

• •Headline (Website/Social Media): "Bleed Maroon? Roar Red? Gear Up, Mississippi! Your official fan headquarters is The College Corner." Body: "From Saturday showdowns to everyday pride, find everything you need to show your true colors. We're family-owned and Bulldog/Rebel proud since '96!"
• •Instagram Post: "GAME DAY IS CALLING! 📞 Are you ready to cheer on the [Bulldogs/Rebels]? Swing by The College Corner for the freshest [product type, e.g., polos, hats] to make some noise! #CollegeCorner #HailState #HottyToddy #FanGear #Mississippi"
• •Email Subject: "NEW ARRIVALS 🔥 Show Your [MSU/Ole Miss] Pride!" Email Body: "Hey [Customer Name], just landed at The College Corner: the latest [product category, e.g., outerwear, tees] for true [Bulldog/Rebel] fans like you! Shop now and be ready for [upcoming event/season]. Your team. Your store."
• •Facebook Ad: "More Than Just a Store, It's a Tradition. The College Corner has been outfitting Mississippi's most passionate fans for over 25 years. Quality gear, friendly faces, and all the spirit you can handle. Visit us in [Starkville/West Point/Oxford/Ridgeland/Flowood] or online at collegecornerstore.com!"
• •Product Description (for a new t-shirt): "Rep your Rebels in ultimate comfort and style! This brand new tee isn't just a shirt; it's a statement. Perfect for tailgates, class, or just showing off that Ole Miss spirit wherever you go. Made with high-quality, breathable cotton so you can cheer loud and proud all day long!"