Brand Tone

approachable, passionate, creative, and community-focused

Brand Values

• •Supporting Independent Designers
• •Craftsmanship and Quality
• •Creativity and Individuality
• •Community and Connection
• •Sustainability and Ethical Practices
• •Passion for Jewellery
• •Education and Experience

Best Practices

• •Embrace "We" and "You": Use inclusive and direct language that fosters a connection. Talk *with* your audience, not *at* them.
• •Highlight the "Why": Don't just describe products; share the passion, the story behind the designer, the sustainable choices, or the joy of the craft. This connects with the brand's values.
• •Be Genuinely Enthusiastic: Let the love for jewellery and Irish design shine through. Use positive and vibrant adjectives. Authenticity is key.
• •Keep it Human and Relatable: Even when talking about fine jewellery, maintain an approachable feel. Share behind-the-scenes glimpses, artisan stories, and customer experiences. Use a conversational style where appropriate (especially on social media).
• •Spotlight the Community: Consistently feature and celebrate the independent designers. Emphasize the "collective" nature of the brand and the support for local talent. This reinforces a core value and resonates with customers who want to support small businesses.

Social Perception

generally perceived very positively; customers view the brand as a "brilliant little company" offering "beautifully designed jewellery that is unique and well made."

Copy Examples

• •✨ Meet the Maker! ✨ We're so excited to welcome [Designer's Name] to The Collective family! [He/She/They] pours so much heart into every handcrafted piece, blending [mention a unique characteristic, e.g., contemporary lines with ancient inspiration]. Swipe to see their stunning [Product Name] and discover the story behind the design. Pop into our Drury Street store or tap the link in bio to explore the collection! #IrishDesign #HandmadeJewellery #TheCollectiveDublin #MeetTheMaker #UniqueJewellery
• •Unleash your inner jeweller! 💍 Ever dreamt of crafting your own silver ring? Our fun, friendly, and hands-on workshops at Silver Works are the perfect place to start – no experience needed! Create a unique piece to cherish, or even make your own wedding bands. Spaces fill up fast! Click here to book your spot and make some memories: [Link] #SilverWorksDublin #JewelleryMaking #DublinWorkshops #CreativeDublin #GiftExperience
• •More Than Just Jewellery. The Collective Dublin is a vibrant home for independent Irish designers, a celebration of unique craftsmanship, and a space where creativity comes to life. Discover pieces with a story, ethically made and chosen with passion. Your new favourite treasure awaits. [Shop Now] [Explore Workshops]
• •Glow up your everyday ✨ These [Product Name, e.g., Sunbeam Earrings] by [Designer Name] are handmade with love and a sprinkle of Dublin magic! Obsessed is an understatement. 😉 #TheCollectiveDublin #JewelleryTikTok #IrishMade #MustHaveAccessories #DruryStreetFinds
• •Hello Jewellery Lover! Get ready to be inspired. We've just unveiled a breathtaking new collection from [Designer Name/Our In-House Studio], filled with pieces that speak to your unique style. Plus, mark your calendars for our upcoming [Event Name, e.g., Designer Showcase Evening]! It's the perfect chance to meet the artists and find something truly special. Be the first to see: [Link]