Brand Tone

Enthusiastic & Performance-Driven, Relatable & Humorous, Community-Focused & Engaging, Aspirational & Lifestyle-Oriented, Direct & Informative

Brand Values

• •Performance & Quality
• •Innovation
• •Durability & Longevity
• •Customer Satisfaction
• •Health & Wellness
• •Community
• •Environmental Consciousness

Best Practices

• •Create a Brand Voice Chart: Develop a document that clearly defines the brand's personality traits (e.g., confident, witty, expert, friendly), corresponding 'do's and don'ts' for language, and examples of tone in action. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their language, their pain points, what motivates them, and what kind of humor or messaging resonates. Tailor the tone to speak directly to them on each platform. For 'The Coldest Water,' this means understanding athletes, outdoor enthusiasts, students, and everyday users who prioritize quality and performance.
• •Prioritize Performance & Benefits, Then Inject Personality: The core message for The Coldest Water is superior cooling. Lead with this tangible benefit, then layer in the enthusiastic, relatable, or aspirational aspects of the brand's voice.
• •Be Consistent Across All Channels, But Adapt the Delivery: While the core tone (e.g., confident, performance-driven) should remain the same, the *expression* of that tone can vary. TikTok allows for more overt humor and trends, while a product page needs more detailed, benefit-driven language. The underlying values and personality should still shine through.
• •Review and Refine Regularly: Periodically audit your content across all platforms to ensure it aligns with the defined brand voice. Gather feedback, see what resonates most with your audience, and don't be afraid to tweak your voice chart as the brand evolves or you gain new insights. Train new team members thoroughly on the brand voice.

Social Perception

High-Performance & Reliable, Worth the Investment, Innovative & Leading, Trendy & Desirable, Engaged & Responsive

Copy Examples

• •Headline (Performance-Driven & Confident): 'Stop Settling for Lukewarm. Experience the Ice-Age. This is The Coldest.' Body: 'Engineered with our Coldest Fusion Technology, our bottles don't just keep water cold – they defy the heat. For 36+ hours. Period.'
• •Social Media Post (Relatable & Humorous - for a hot day): 'That moment when the sun is trying to turn you into a puddle, but your Coldest bottle is still serving up glacier-level refreshment. 😎 #StayCold #SummerProof #TheColdestWater'
• •Product Description Snippet (Informative & Benefit-Oriented): 'Beyond just a bottle, it's your personal hydration command center. Crafted from pro-grade stainless steel, with a non-slip grip and our signature leak-proof lid, it’s designed for life’s toughest adventures and your daily grind.'
• •Email Subject Line (Community-Focused & Engaging): 'You Asked, We Listened! NEW Colors Just Dropped + A Special Thank You Inside!' Body Teaser: 'Our Coldest community is the best! To show our appreciation for your amazing feedback...'
• •Ad Copy (Aspirational & Lifestyle-Oriented): 'Fuel Your Peak. Whether you're crushing a PR or conquering your day, The Coldest Water is your ultimate hydration partner. Elevate your performance. Elevate your life. #LiveColdest'