Brand Tone

passionate, genuine, and straightforward

Brand Values

• •Authenticity
• •Sustainability
• •Passion and Curation
• •Community
• •Quality

Best Practices

• •Lead with Passion: Always let the genuine love for vintage clothing shine through in your writing. Use enthusiastic and evocative language to connect with fellow enthusiasts.
• •Emphasize Authenticity and Story: Every piece of copy should reinforce the brand's commitment to authenticity. Weave in the idea that each item has a unique history and story.
• •Maintain a Straightforward and Honest Tone: Avoid overly corporate or sales-y language. Be direct and transparent, especially when communicating with your community about challenges like the disabled Instagram account.
• •Use Visually Evocative Language: Since vintage clothing is highly visual, your copy should paint a picture. Use descriptive words that appeal to the senses and help the customer imagine themselves wearing the item.
• •Foster a Sense of Community: Use inclusive language ("we," "our community") and encourage interaction. Ask questions in your posts and make customers feel like they are part of a shared passion.

Social Perception

legitimate and reliable source for authentic vintage clothing within its niche community; limited visibility due to disabled Instagram account

Copy Examples

• •This isn't just a jacket, it's a piece of history. Our latest drop features handpicked vintage gems from the 90s, each with a story to tell. Ready to write the next chapter? Live on the site now.
• •More than a shirt. This is the roar of the crowd in '98, the thrill of the last-minute goal. A genuine piece from an unforgettable season, carefully authenticated and ready for its new home. Wear the legacy.
• •We started The Cold Hills because we believe clothes should have a soul. This week, we've added some truly unique pieces to the collection that embody that belief. Explore the stories behind the stitches.
• •Curators of authentic vintage clothing. We find the grails, you make them your own. Sustainability and a love for the unique are at the core of everything we do. Join our community of storytellers.
• •Still thinking about that vintage Carhartt jacket you missed out on? We find the rare ones. Authentic, curated, and ready to wear. Your new favorite piece is waiting. Shop The Cold Hills.