Brand Tone

Provocative & Political, Direct & Unapologetic, Activist & Frustrated, Community-Oriented (Niche), Informal & Personal

Brand Values

• •Social Justice & Human Rights: rights to safe housing, nutritious food, universal healthcare, free education, and meaningful work.
• •Anti-Fascism
• •Freedom of Expression & Provocation
• •Authenticity & Transparency
• •Truth & Fact-Based Reality

Best Practices

• •Embrace the Core Beliefs: Every piece of copy should resonate with at least one of the Six Cola Beliefs or the overarching theme of provocation for public service. Ensure messages align with the brand's activist stance.
• •Use Direct and Unfiltered Language: Maintain the established tone of being unapologetic, candid, and even confrontational. Avoid corporate jargon or overly safe language. Mirror the frankness seen on the website.
• •Speak to the Anger and Exasperation: Continuously tap into the frustrations that the brand was founded upon. Use language that validates these feelings in the target audience.
• •Foster a Sense of (Niche) Community: Write as if speaking to like-minded individuals who share a fact-based sense of reality. Use inclusive language (we, us) for those who align with the brand, creating a clear in-group.
• •Be Unapologetically Political: Do not dilute the political and social commentary. The brand's identity is intrinsically linked to its strong stances; softening this would betray its core.

Social Perception

Likely polarized: strongly positive among its target niche and potentially strongly negative or dismissive among those who disagree with its messaging or find it offensive. Appeals to a small but highly appreciative audience who share the anger and exasperation.

Copy Examples

• •ENOUGH SAID. OUR CLOTHES SPEAK TRUTH TO POWER. Tired of the silence? The Cola Corporation gear is your megaphone. We stand for real change, real values. Wear what you believe.
• •THIS ISN'T JUST APPAREL. IT'S A STATEMENT. Housing, healthcare, education, work, truth. These aren't radical ideas; they're rights. The Cola Corporation: Wear the revolution.
• •JOIN THE CORPORATION. FIGHT THE FLAMBOYANT STUPIDITY. Born from frustration, fueled by facts. Our designs are for those who see the world for what it is and demand better. This is The Cola Corporation.
• •FAILED STATE: BECAUSE SOME TRUTHS NEED TO BE WORN. Our flagship design. No mincing words. If you're tired of the lies, this one's for you. High-quality fabric, undeniable message.
• •YOU'RE NOT ALONE IN THIS. Find your people. The ones who get it. The Cola Corporation is more than a brand; it's a community built on shared values and a demand for a better world. Welcome.