Brand Tone

Humorous & Sarcastic, Whimsical & Playful, Vintage-Inspired & Nostalgic, Approachable & Friendly, Slightly Edgy & Empowering (in a fun way)

Brand Values

• •Creativity & Originality
• •Quality Craftsmanship
• •Customer Connection & Joy
• •Accessibility & Functionality
• •Authenticity & Personality

Best Practices

• •Embrace the Wit: Always look for opportunities to inject humor, clever wordplay, or a touch of sarcasm that aligns with the brand's "sentimental snark."
• •Keep it Real and Relatable: Use an informal, conversational style. Share anecdotes or relatable situations that tie into the product's use or message (like the "Eat the Pastryarchy" sticker description).
• •Weave in the Vintage: Subtly reference nostalgia, retro aesthetics, or the charm of well-made, classic items, even when the humor is modern.
• •Show, Don't Just Tell the "Funny & Functional": Describe how a product is not only humorous but also useful or well-made. For example, "This tote isn't just big enough for your emotional baggage, it's also sturdy enough for your groceries." (Inspired by Faire description).
• •Create a "Character" Voice (Optional but helpful): Develop a persona for the brand's voice – perhaps witty, a bit cheeky, but ultimately good-natured and creative. This helps maintain consistency across all communications.

Social Perception

Highly Positive Customer Experience, Appreciation for Uniqueness and Humor, Seen as a Go-To for Quirky Gifts, Recognized for Vintage/Retro Aesthetic, Local Appeal

Copy Examples

• •Warning: Our new kitchen towels might just be funnier than your cooking. (But they'll still dry the dishes like a champ.) #CoinLaundryPrints #SarcasmServedDaily
• •Throw it back with threads that are as cool as your grandma's record collection, but way less dusty. Vintage vibes, modern snark. ✨ #RetroCool #TheCoinLaundryPrintShop
• •Life's too short for boring stuff. We make goods that are funny, functional, and a little bit feisty. Just like you. 😉 Shop our latest collection of vintage-inspired treasures. #HandmadeHumor #BozemanMade
• •Slap some personality wherever you please. Our new 'Eat the Pastryarchy' sticker is here to make a statement (and maybe a few people chuckle uncomfortably). 🍰 #StickerSwag #FunnyAndFunctional #CoinLaundryPrints
• •Bozeman! Your dose of delightful dysfunction and charming creations awaits at Two Trick Pony. Come find your new favorite snarky tee or quirky gift. 🐴🐴 #TwoTrickPony #ShopLocalBozeman #VintageInspiredGoods