Brand Tone

Enthusiastic & Energetic, Community-Focused/Inclusive, Direct & Sales-Oriented, Informal & Approachable

Brand Values

• •Passion for The Hobby
• •Community Engagement
• •Transparency (in breaks)
• •Access & Excitement
• •Entrepreneurship/Business Acumen

Best Practices

• •Stay Enthusiastic and Passionate: Always convey genuine excitement for the hobby, the products, and the potential hits. Use exclamation points and energetic language where appropriate, especially on platforms like TikTok and during live events.
• •Use Community-Centric Language: Incorporate terms and slang common in the hobby (e.g., wax, slabs, PYT, rip and ship, case hit, grail). This shows authenticity and builds rapport with fellow collectors.
• •Be Direct and Clear in Calls to Action: When promoting breaks or sales, make it obvious what you want the audience to do (e.g., Link in bio to join, Secure your spot now, Browse new arrivals).
• •Maintain an Informal yet Professional Demeanor: While the tone is largely informal and friendly, ensure communications are still clear, professional in terms of service, and build trust with customers regarding their purchases and break participation.
• •Visually Align with the Brand: Ensure that the high-energy and exciting tone of the copy is matched by dynamic visuals (e.g., exciting card reveals, engaging live break setups, clear product shots). The visual elements on TikTok, for instance, perfectly complement the energetic copy.

Social Perception

Active participant in the sports card breaking scene, builds excitement and a sense of community around hits and the general card collecting experience, establishing credibility and a recognized name within the sports card community, source for accessing new products and participating in group breaks.

Copy Examples

• •🔥 FRESH WAX FRIDAY! 🔥 Just landed: the latest [Product Name]! Ready for some MONSTER hits? We're going LIVE tonight at 8 PM EST. Don't miss your shot at [Star Player] rookies and insane patches! 👉 Link in bio to join the break! #SportsCards #CardBreaks #TheHobby #NewRelease #TheCoffeeBreakers
• •(Video: Quick cuts of a pack being opened, culminating in a slow reveal of a huge card) Text Overlay: WE PULLED A GRAIL! 🤯 Caption: NO WAY! 🤯 This [Card Description] just came out of a [Pack Type] break! The reaction was INSANE. Want your chance? We're live daily! #SportsCardPulls #CaseHit #TikTokBreaks #TheCoffeeBreakers #WhoDoYouCollect
• •YOUR TEAM, YOUR CARDS! 🏈🏀⚾ Pick Your Team (PYT) breaks for [League/Product Name] are NOW OPEN! Secure your favorite team and get all their hits shipped directly to you. Limited spots available – claim yours before they're gone! [Button: Join PYT Break]
• •What's been your BIGGEST pull this month, #TCBCommunity? Show us your heat in the comments below! 👇 We love seeing what everyone's collecting. Don't forget to join us for our All-Star Mixer break tonight! #SportsCardsCollecting #TradingCards #CommunityLove #TheCoffeeBreakers
• •🔴 LIVE: CHASING GOLDS & AUTOS! 🔥 Coffee Breakers Ripping [Product Name] Hobby Boxes! Description: Join The Coffee Breakers crew as we dive into the newest [Product Name] release! We're hunting for those elusive gold parallels, sick autographs, and massive case hits. Grab your spot in the breaks, chat with the community, and let's find some fire together! #LiveBreak #SportsCardOpening #TheHobby