Tono de Marca

warm, personal, and trustworthy, like a conversation with a knowledgeable and caring friend, achieved through storytelling, educational content, and community-oriented language, fostering a cozy, safe, and nurturing environment (hygge).

Valores de Marca

• •Health and Wellness
• •Ingredient Purity and Transparency
• •Handcrafted Quality
• •Community and Local Sourcing
• •Accessibility and Fair Pricing

Mejores Prácticas

• •Always Lead with the "Why": Start with the story. Whether in a social media post or product description, connect the product back to the brand's origin story —the search for clean, non-toxic solutions. This reinforces authenticity and purpose.
• •Use "Warm and Trustworthy" Language: Employ words that evoke comfort, safety, and care. Phrases like "breathe easy," "peace of mind," "handcrafted for your home," and "gentle enough for" align perfectly with the established tone. Keep the language simple, personal, and direct.
• •Highlight Key Value Pillars in Every Message: Consistently mention core values. A post about a candle should mention "clean-burning" and "hand-poured." A skincare description should include "all-natural" and "sensitive skin-friendly." This repetition solidifies brand identity.
• •Speak to the Senses and Emotions: When describing scents, go beyond listing ingredients. Use evocative language to describe the feeling the scent creates (e.g., "wraps you in a luxurious embrace," "a scent that feels familiar and elegant"). Connect the products to emotional outcomes like "comfort," "joy," and "calm."
• •Foster a Sense of Community: Address your audience as a community (e.g., "We love seeing how you create cozy moments," "Join our hive"). Ask questions in social media captions to encourage interaction and make customers feel like they are part of the brand's journey.

Percepción Social

The brand is perceived as trusted for sensitive skin, offering high-quality and effective products. It's seen as a valued community hub due to its physical store and local involvement, and is viewed as authentic and purpose-driven because of the founder's relatable story.

Ejemplos de Copy

• •That first crisp autumn evening deserves a scent to match. Introducing ‘Farmhouse,’ our newest hand-poured beeswax candle. With notes of amber and spice, it’s like a warm hug for your home. Crafted with clean, locally sourced ingredients because we believe breathing easy should be a simple pleasure. Tap to bring the scent of the season home. #TheCocoBee #CleanBurning #HandmadeHome #FallCozy
• •Luxury that feels good. Skincare that is pure. Handcrafted with clean, locally sourced beeswax for your family's well-being. No headaches, no hives—just peace of mind in every product.
• •Born from a personal quest for relief from chronic dry skin, this body butter is the answer we were searching for. We whip together nourishing, all-natural ingredients to create a rich, creamy formula that melts into your skin without a greasy feel. It’s more than just a moisturizer; it’s a daily ritual of self-care, handcrafted to provide comfort and relief. Gentle enough for the most sensitive skin.
• •A Note From Our Founder, Kylie (+ A Gift For You)
• •From a personal struggle with allergies to a mission for clean living. The Coco Bee offers handcrafted beeswax candles and skincare. Made with pure, locally sourced ingredients for a healthier home and body. #WholeHomeSolution