Tono de Marca

sophisticated, elegant, and aspirational. It uses evocative and polished language, avoiding casual slang and humor, to appeal to a discerning customer who views cocktail making as a craft.

Valores de Marca

• •Craftsmanship
• •Elegance
• •Quality
• •Experience

Mejores Prácticas

• •Use Elevated Language: Consistently employ sophisticated and evocative words. Terms like 'curated,' 'elevate,' 'craftsmanship,' 'artistry,' and 'unforgettable' should be staples in the brand's vocabulary.
• •Focus on the 'Why,' Not Just the 'What': Frame products around the experience they provide. Instead of saying 'buy our glasses,' communicate that the glasses will 'transform your evening ritual' or 'honor the integrity of your spirits.'
• •Maintain a Refined and Authoritative Tone: The copy should always sound knowledgeable and passionate. Avoid overly casual phrases, exclamation points, and humor. The voice should be that of a trusted expert in mixology.
• •Emphasize Quality and Curation: Reinforce the idea that every product is hand-picked for its superior design and function. Use phrases like 'a curated selection,' 'designed for durability,' and 'the finest materials.'
• •Tell a Story of Aspiration: The copy should sell a lifestyle. It should appeal to the customer's desire to become a better host, a more skilled mixologist, and a person of refined taste. The brand helps them achieve this aspirational identity.

Percepción Social

Perceived as a premium, niche retailer for serious cocktail aficionados. It targets individuals who appreciate quality and are willing to invest in a high-end home bar. The lack of social engagement suggests an exclusive and private brand image.

Ejemplos de Copy

• •Experience the perfect union of form and function. Our Stemless Glassware is meticulously designed for a comfortable hold and an enhanced aromatic experience, turning every sip into a statement of modern elegance.
• •Subject: Redefine Your Home Bar. Introducing The Icon Collection. Welcome to the next chapter in cocktail craftsmanship. The Icon Collection features masterfully designed bar tools and glassware, created not just to serve drinks, but to inspire them. Discover the tools that will elevate your art.
• •Beyond the Drink. The Cocktail Concept is your destination for curated glassware and bar essentials that honor the art of mixology. Elevate your craft today.
• •The Cocktail Concept was founded on a simple passion: to elevate the home bar into a stage for creativity and elegance. We believe that a great cocktail is an experience, and that experience begins with the right glass. Our curated selection is for the discerning individual who understands that craftsmanship makes all the difference.
• •The Perfect Old Fashioned isn't just a recipe; it's a ritual. It demands a weighted glass, the crisp chill of a large ice cube, and the right tools to marry whiskey and bitters. Here’s our guide to mastering the classic, complete with the instruments that honor its legacy.