Brand Tone

Expert, Passionate, and Welcoming.

Brand Values

• •Excellence
• •Expertise & Knowledge
• •Customer-Centricity
• •Community
• •Passion for Golf

Best Practices

• •Speak with Authority, Not Arrogance: Share expertise confidently but in an accessible way. Avoid overly technical jargon unless explained. The goal is to empower, not intimidate.
• •Show Genuine Enthusiasm: Let the passion for golf shine through. Use positive and engaging language that reflects a love for the game.
• •Focus on the Golfer's Benefit: Frame product features and services around how they will help the customer play better, enjoy the game more, or solve a problem.
• •Be Inclusive and Welcoming: Use language that appeals to golfers of all levels and backgrounds. Emphasize the community aspect and the supportive environment The Clubroom offers.
• •Maintain a Professional yet Friendly Demeanor: While the tone is expert, it should also be approachable and friendly, mirroring the in-store experience consistently praised by customers.

Social Perception

The Clubroom is highly regarded by its customers and the broader golfing community in New Zealand as a Trusted Authority, Helpful & Approachable, Premium but Value-Driven, and a Community Hub.

Copy Examples

• •Headline: Stop Adapting to Your Clubs. Start Playing Your Game. Body: At The Clubroom, our expert fitters use cutting-edge technology to tailor your equipment precisely to your swing. It’s not just about new clubs; it’s about unlocking your true potential on the course. Book your custom fitting today and feel the difference.
• •Headline: Your Best Round Starts Here. Body: From the latest drivers to the most forgiving irons, The Clubroom offers New Zealand's premier selection of golf gear. But more than that, we offer the expertise and passion to ensure you find exactly what you need to elevate your game. Visit us in-store or online.
• •Headline: More Than a Golf Shop. We're Your Golfing Partner. Body: The Clubroom team lives and breathes golf. We’re dedicated to providing you with not just the best equipment, but also the guidance and support to play better and enjoy the game more. Join The Clubroom community.
• •Headline: Precision Matters. Get Dialed In. Body: Don’t let ill-fitting clubs hold you back. Our state-of-the-art custom fitting bays and knowledgeable technicians will analyze your swing and match you with the perfect gear for improved accuracy and distance. Experience the The Clubroom fitting advantage.
• •Headline: Fuel Your Passion. Master Your Game. Body: Whether you're a seasoned pro or just starting out, The Clubroom is your ultimate destination for all things golf. Discover top-tier equipment, expert advice, and a welcoming atmosphere designed to help you achieve your golfing goals.