Brand Tone

Friendly, Approachable, Enthusiastic, Trustworthy, Authentic, Community-Oriented, Aspirational, Experienced, Knowledgeable

Brand Values

• •Customer Satisfaction & Service
• •Quality and Authenticity
• •Value and Smart Shopping
• •Circular Fashion & Sustainability
• •Community and Connection
• •Joy of Discovery
• •Empowerment

Best Practices

• •Use inclusive language to cater to a wide range of sizes (0-24).
• •Incorporate customer testimonials or quotes to reinforce the friendly and welcoming atmosphere.
• •Highlight the authentication process to build trust and emphasize the authenticity of items.
• •Showcase community involvement and support for local initiatives.
• •Emphasize the thrill of finding high-end items at great prices, framing it as an 'adventure' or 'treasure hunt'.

Social Perception

Trusted Local Gem, Source of High-Quality Bargains, Friendly and Welcoming, Fashion-Forward and Curated, A Go-To Spot

Copy Examples

• •Shopping here is like shopping with your friends!
• •Hello Beauties!
• •We take pride in our personal customer service, and our staff is ready to style you from head to toe.
• •Full-price is a thing of the past!
• •Shopping at the Closet Exchange is an adventure filled with laughter, great deals, and new friends.