Brand Tone

Aspirational & Exclusive, Trustworthy & Authentic, Fashion-conscious & Savvy, Service-Oriented & Supportive, Modern & Empowering, Sustainability-focused

Brand Values

• •Authenticity
• •Trust
• •Value/Accessibility
• •Customer Satisfaction
• •Sustainability/Circularity
• •Empowerment
• •Quality
• •Hard Work & Integrity
• •Cultural Diversity & Inclusion

Best Practices

• •Always Emphasize Authenticity and Trust: Every piece of copy, where relevant, should reassure customers about the rigorous authentication process and the trustworthiness of the brand. Use phrases like "Authenticated Luxury," "Shop with Confidence," "Genuine Designer Pieces."
• •Balance Exclusivity with Accessibility: While highlighting the aspirational nature of the luxury brands, also stress the value and smarter way to shop that consignment offers. Use language that is sophisticated yet welcoming.
• •Incorporate the Language of Sustainability: Weave in terms like "circular fashion," "conscious consumption," "pre-loved," "give a second life," and "eco-chic" to reinforce this growing brand value.
• •Maintain a Supportive and Empowering Voice: Address the customer directly in a way that makes them feel understood and catered to. Highlight how The Closet helps them achieve their style goals and make smart financial decisions.
• •Ensure Clarity and Transparency: Be clear about product conditions, the consignment process, and any terms and conditions. This builds on the value of trust and ensures a positive customer experience.

Social Perception

Trusted Source for Authentic Luxury, Good Value for Luxury Goods, Positive Customer Service Experiences, Reliable & Efficient, A Go-To for Pre-Loved Luxury in the UAE, Sustainability Advocate

Copy Examples

• •Headline: Unlock Timeless Elegance. Discover Your Next Authentic Treasure. Body: At The Closet, we believe luxury should be both attainable and sustainable. Explore our curated collection of authenticated pre-loved designer pieces from Hermès, Chanel, and more – and embrace the art of circular fashion. Your dream item awaits, guilt-free.
• •Headline: Authenticity Guaranteed. Luxury Reimagined. Body: Shop with absolute confidence. Every piece at The Closet undergoes a meticulous authentication process by our experts. Indulge in iconic styles and rare finds, knowing you're investing in genuine luxury that lasts. Plus, our lifetime authenticity guarantee means your peace of mind is paramount.
• •Headline: Smart Style. Sustainable Choice. The Closet. Body: Why choose between savvy shopping and conscious consumption? With The Closet, you get both. Sell the designer pieces you no longer wear and discover new-to-you treasures at exceptional value. It’s the chic way to refresh your wardrobe and champion a more sustainable future for fashion.
• •Headline: Your Trusted Partner in Pre-Loved Luxury. Body: From meticulous authentication to dedicated customer support, The Closet is committed to providing an unparalleled experience. Whether you're consigning your cherished items or finding that perfect addition to your collection, our team is here to ensure a seamless and rewarding journey. Experience the difference trust makes.
• •Headline: Empower Your Style. Redefine Luxury. Body: Fashion is more than just clothing; it's a form of self-expression. The Closet empowers you to explore iconic designers and timeless pieces, making luxury accessible and sustainable. Curate a wardrobe that tells your unique story, with authenticated finds that inspire confidence.