Brand Tone

Inspiring and Creative, Nostalgic and Vintage-Inspired, Supportive and Community-Focused, Conscious and Thoughtful, Personal and Passionate

Brand Values

• •Creativity and Self-Expression
• •Sustainability
• •Community
• •Curated Quality
• •Inspiration
• •Celebrating History

Best Practices

• •Embrace Storytelling: Weave narratives around your products, their origins (if vintage), and the creative possibilities they unlock. Share the founder's passion and the "why" behind The Cloaked Fox.
• •Use Evocative and Sensory Language: Words like "whisper," "magic," "treasure trove," "timeless," "vintage charm," and "faint coffee scent" appeal to the imagination and senses, aligning with the brand's nostalgic and creative feel.
• •Maintain a Supportive and Encouraging Voice: Position the brand as a companion on the customer's creative journey. Use phrases that empower and invite participation, like "What tales will you unfold?" or "Let's make something beautiful together."
• •Highlight Core Values Consistently: Regularly integrate keywords and phrases related to creativity, sustainability, community, and vintage inspiration across all platforms and communication.
• •Stay Authentic and Personal: Continue to share the personal passion behind the brand. Authenticity resonates deeply, especially with a community built around handcrafted and personal expression. The story of the founder, Sarah, is a key asset.

Social Perception

Positive Customer Feedback, Engagement on Social Media, Community Builder, Personal Connection

Copy Examples

• •Instagram Post (Image: Flatlay of vintage papers, a fountain pen, and dried flowers): Unlock a story waiting to be told. ✨ Our curated vintage ephemera and smooth-writing fountain pens are here to whisper inspiration onto your blank pages. What tales will you unfold today? #TheCloakedFox #JunkJournalLove #VintagePaper #CreativeJourney #SustainableCrafting
• •TikTok Video (Short clips showing various uses of coffee-dyed paper – journaling, scrapbooking, card making): From our hands to yours – ethically sourced, coffee-dyed paper ready to add a touch of vintage magic to your next creation! ☕📜 Get inspired and let your creativity flow. What will you make? #CraftSupplies #EcoFriendlyCrafts #JournalInspo #TheCloakedFox #PaperLove
• •Website Product Description (For a new ephemera pack): Dive into a treasure trove of history with our 'Time Traveler's Ephemera Pack.' Each hand-selected piece, from forgotten ledgers to delicate illustrations, is a portal to the past, ready to ignite your most imaginative journaling projects. Craft consciously, create beautifully. #VintageEphemera #Storytelling Supplies #JunkJournalKit
• •Email Newsletter Snippet (Subject: Spark Your Mid-Week Creativity!): Hello, fellow creative soul! Feeling the need for a little artistic escape? Explore our latest arrivals of unique, sustainable crafting goodies designed to inspire your next masterpiece. Let's make something beautiful together and share the joy of making. #CreativeCommunity #TheCloakedFox #CraftTherapy
• •Pinterest Pin (Image: A beautifully decorated journal page using The Cloaked Fox supplies): More than just paper, it's a feeling. ✨ Create your own pocket of history and self-expression with our unique vintage-inspired supplies. Perfect for junk journaling, scrapbooking, and letting your imagination roam free. Discover the magic at The Cloaked Fox. #PinterestCrafts #JournalIdeas #VintageAesthetic #HandmadeJoy