Brand Tone

Aspirational, minimalist, exclusive, confident, direct, understated, cool, and sophisticated.

Brand Values

• •Aesthetic Excellence
• •Quality and Durability
• •Exclusivity and Community
• •Modernity

Best Practices

• •Use an Aspirational and Confident Voice: Write copy that is assertive and speaks to the customer's desire for style and exclusivity. Use declarative sentences and avoid hesitant language.
• •Emphasize "Less is More": Keep copy clean, concise, and to the point. Avoid jargon, slang, or overly complicated descriptions. The simplicity of the language should mirror the minimalist aesthetic of the products.
• •Focus on "The Group" Mentality: Use inclusive yet exclusive language like "Join The Clique," "Welcome to the new standard," or "For those who know." This fosters a sense of community and belonging.
• •Highlight Aesthetics and Quality: Consistently use keywords that reinforce brand values, such as "minimalist," "modern," "premium," "sleek," and "designed." Let the quality of the design and materials be a central theme in all communications.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy is always aligned with the visual branding. The clean, modern look of the website and social media should be matched by equally sophisticated and uncluttered text.

Social Perception

Trendy and stylish brand for phone cases and accessories, credible and fashionable, desirable for those seeking to elevate their everyday accessories.

Copy Examples

• •Define your style. Our new collection is designed for the modern individual who doesn't compromise on aesthetics. The ultimate statement piece has arrived.
• •Minimalism isn't just a choice, it's a statement. Protect your tech in style. #TheClique
• •Beyond Protection. It's an accessory. Discover the intersection of design and durability.
• •You're in. Welcome to The Clique. As a member, you get exclusive access to our latest designs. Your new look awaits.
• •Engineered for a seamless fit and a clean aesthetic. This is more than a phone case; it as an extension of your personal style. Crafted from premium materials for a feel that is as good as it looks.