Brand Tone

Irreverent, Provocative, Youthful, Trendy, Confident, Bold, Informal, and Direct

Brand Values

• •Italian Identity/Heritage
• •Originality/Uniqueness
• •Street Culture
• •Quality (Stated)

Best Practices

• •Embrace the Edge: Don't shy away from the provocative and irreverent aspects of the brand. Use bold language and a confident, slightly rebellious voice.
• •Keep it "Italiano": Subtly (or overtly, when appropriate) weave in the "Made in Italy" aspect, associating it with style, quality, and a certain cultural flair.
• •Speak Their Language: Use informal, direct language that resonates with a younger, streetwear-savvy audience. Incorporate slang or cultural references if they fit naturally and authentically.
• •Visual-Verbal Harmony: Ensure the copy complements the bold and often raw visual style of the brand. The words should feel like they belong with the images.
• •Storytelling with Attitude: Use the "disadvantaged brand" narrative and the founders' story to build a unique brand identity. Let this rebellious spirit and humor shine through in the copy.

Social Perception

Niche Appeal, Positive (among target customers), Mixed (broader online trust), Emerging Brand

Copy Examples

• •Not for the faint of heart. Our latest drop. 100% Italian, 100% attitude. Wear it if you dare. 🔥 #TheClino #StreetwearItaliano #MadeInDiscomfort
• •THECLINO®: We're probably not for you. But if we are, you'll get it. Crafted in Italy, designed to provoke.
• •Tired of blending in? So are we. THECLINO® delivers authentic Italian streetwear that says what you're thinking. Shop the rebellion. Link in bio.
• •Yeah, we went there. This [Product Name] isn't just a piece of clothing, it's a statement. Made in Italy for those who don't mute their opinions. Handle with care (or don't).
• •Your wardrobe called, it's bored. THECLINO® new collection just hit. Level up. 🇮🇹 #ItalianStreetwear #NewDrop #TooBoldForYou?