Brand Tone

Bold, Unapologetic, Confident, Empowered, Provocative, Edgy, Glamorous, Luxury-Oriented (with a "ratchet" edge), Transformative, and Evolving.

Brand Values

• •Self-Expression and Individuality
• •Sisterhood and Loyalty
• •Ambition and Hustle
• •Resilience
• •Authenticity (on their own terms)

Best Practices

• •Embrace Bold Language: Use strong, confident, and direct language. Don't shy away from being provocative or making a statement.
• •Maintain an Exclusive & Aspirational Feel: Position the brand as high-glam and desirable, even with an edgy undertone.
• •Incorporate a Sense of Empowerment: Frame products and messaging around self-confidence, owning one's identity, and defying expectations.
• •Acknowledge the "Haters" (Implicitly or Explicitly): A subtle nod to overcoming negativity or not caring about external judgment can resonate with their established narrative.
• •Keep it Visually Driven and Modern: Ensure the copy complements a strong, highly stylized visual identity, reflecting their "internet age" fashion icon status.

Social Perception

Polarizing, Influential Fashion Figures, Controversial Figures, Symbol of Transformation, Business Savvy

Copy Examples

• •(For a T-shirt): "Not just a look. It's an attitude. Own it. The Clermont Twins Official Merch."
• •(Social Media Post): "They said 'do less.' We heard 'be more.' New drop incoming. #ClermontTwins #Unapologetic"
• •(Product Description - "THAT BITCH T SHIRT"): "Because confidence is your best accessory. Rock the statement. Define your own terms. - The Clermont Twins."
• •(Website Banner): "Double the glam, zero apologies. Welcome to the world of The Clermont Twins."
• •(Email Blast Subject): "Haters gonna hate. We just elevate. Shop the new collection."