Brand Tone

Conscious and Ethical, Artistic and Unique, Elegant and Modern, Transparent and Educational, Inspiring and Passionate

Brand Values

• •Sustainability
• •Ethical Design
• •Craftsmanship and Quality
• •Uniqueness and Individuality
• •Giving Back
• •Transparency

Best Practices

• •Prioritize "Sustainable" and "Ethical" Messaging: Ensure that the commitment to upcycling, eco-friendly materials, and ethical production is a consistent thread in all communications.
• •Highlight Uniqueness and Craftsmanship: Emphasize that each piece is handcrafted and one-of-a-kind, showcasing the journey from "trash to treasure."
• •Use Evocative and Elegant Language: While being conscious, maintain a sophisticated and artistic tone that reflects the beauty and design of the jewelry. Words like "radiant," "exquisite," "timeless," and "serenity" can be effective.
• •Maintain Transparency: Be open about the upcycling process and the origin of the materials (e.g., "discarded glass sourced from local establishments"). This builds trust and reinforces brand values.
• •Inspire a Conscious Lifestyle: Encourage customers to see their purchase as more than just jewelry, but as a statement of their values and a step towards a more sustainable future.

Social Perception

Generally perceived positively as an innovative and environmentally responsible brand. Eco-Conscious Consumers appreciate the brand's dedication to upcycling and sustainability in the fashion industry. Fashion-Forward Individuals are drawn to the unique, artistic, and modern aesthetic of the jewelry. Ethical Shoppers value the brand's commitment to cruelty-free practices and transparency.

Copy Examples

• •Headline: "Where Waste Becomes Wonder. Discover CLED: Uniquely Upcycled Jewelry, Consciously Crafted."
• •Social Media Post: "Each CLED Eco Gem™ tells a story of transformation – from discarded glass to a radiant treasure. Handcrafted with passion in LA, our pieces are as unique as you are. Wear your values. ✨ #CLEDjewelry #SustainableStyle #UpcycledTreasure #EthicalFashion"
• •Product Description Snippet: "Embrace elegance with a conscience. Our [Product Name] features a one-of-a-kind Eco Gem™, meticulously formed from upcycled glass and set in [Metal Type] using traditional goldsmithing techniques. No plastics, no new mining, just pure, upcycled beauty."
• •About Us Section Excerpt: "At CLED, we believe true beauty doesn't have to cost the Earth. That's why we're dedicated to a Conscious Lifestyle, Earth-Friendly & Ethical Design. We transform forgotten glass into exquisite jewelry, proving that sustainability and style can shine together."
• •Email Subject Line: "Be Part of the Cycle: New Arrivals in Sustainable Luxury."