Brand Tone

The Clayhouse Brea's brand tone is welcoming and cozy, community-oriented, artistic and creative, and supportive and educational. It emphasizes comfort, intimacy, social connection, and fostering self-expression in a learning environment.

Brand Values

• •Creativity and Self-Expression
• •Community and Connection
• •Craftsmanship and Artistry
• •Celebration and Memory
• •Accessibility and Learning

Best Practices

• •Always Use "Cozy," "Welcoming," and "Creative" Language: Words like cozy, welcoming, creative, hands-on, unique, and community should be central to your vocabulary to reinforce the studio's atmosphere.
• •Focus on the Experience, Not Just the Product: Frame your messaging around the memories being made, the skills being learned, and the joy of creation. Instead of "Buy a pottery class," use "Start your creative journey."
• •Tell a Story of Celebration: Emphasize the studio's role in marking life's milestones. Use language related to celebration, anniversaries, milestones, and togetherness to attract groups looking for a meaningful activity.
• •Keep it Accessible and Encouraging: Avoid overly technical jargon. When talking about classes, especially for beginners, use encouraging and simple language to make the craft seem approachable and fun. Reassure potential customers that no experience is necessary.
• •Show, Don't Just Tell: Across all platforms, pair your copy with high-quality photos and videos of real people—diverse in age and skill—enjoying the process. User-generated content can be particularly powerful in showcasing an authentic and welcoming community.

Social Perception

The Clayhouse Brea is perceived as a niche, artistic haven, offering unique, hands-on experiences for meaningful activities. It is seen as a family-friendly and educational environment, and a supportive community for artists of all levels.

Copy Examples

• •Your Journey with Clay Starts Here. Ever wanted to create something beautiful with your own hands? Our beginner's pottery workshop is the perfect place to start. No experience? No problem! Join our cozy studio community, learn the basics of hand-building, and leave with a piece that's uniquely yours. Let's get our hands dirty! #ClayhouseBrea #PotteryForBeginners #BreaCA #DIYCrafts
• •Make More Than Just Pottery. Make Memories. From wedding celebrations to team-building events, our studio transforms any occasion into an unforgettable creative experience. Gather your group, share some laughs, and craft a keepsake to cherish forever. Book your private celebration workshop today.
• •Tired of the same old hangouts? ➡️ Grab your friends. ➡️ Get creative. ➡️ Make something amazing. Your new favorite group activity is waiting. 😉 #potterytiktok #claystudio #brea #thingstodoinorangecounty #groupactivity
• •Create, Laugh, and Learn Together This Weekend! Looking for a fun, screen-free activity for the whole family? Our kids' pottery painting sessions are a perfect way to spend an afternoon. Let your little ones pick their own ceramic piece and unleash their inner artist in our friendly studio. It’s messy, memorable, and a whole lot of fun.
• •Your Creative Space Awaits. Find your focus at The Clayhouse Brea. Our open studio memberships provide experienced ceramic artists with the space, tools, and community you need to practice and perfect your craft. Welcome to your home for creativity.