Brand Tone

Artistic & Craft-Oriented, Whimsical & Joyful, Community-Focused & Collaborative, Appreciative & Story-Driven, Warm & Welcoming

Brand Values

• •Craftsmanship & Artistry
• •Originality & Uniqueness
• •Joy & Delight
• •Community & Collaboration
• •Natural Materials & Quality
• •Storytelling
• •Supporting Artisans

Best Practices

• •Embrace Whimsical Yet Sophisticated Language: Use words that evoke joy, charm, and artistry (e.g., "delight," "whimsical," "sculpted," "artisan," "handcrafted," "timeless objects for everyday delight"). Avoid overly casual slang but maintain a warm, approachable feel.
• •Highlight the "Handmade" and "Artisanal" Aspects: Consistently emphasize that each piece is unique and crafted by skilled artisans using traditional techniques. This reinforces the value and quality of the products.
• •Tell a Story: Whether it's the inspiration behind a collection, the process of creation, or the collaborative spirit, incorporate narrative elements. This connects with the audience on an emotional level.
• •Focus on Joy and Connection: Frame the products as bringing happiness, starting conversations, and becoming part of a home or family. Use inviting language that fosters a sense of community.
• •Maintain Visual and Verbal Consistency: Ensure that the playful, artistic, and high-quality nature reflected in the product photography is mirrored in the language used across all platforms, from product descriptions to social media posts.

Social Perception

Highly Regarded for Artistry, Beloved & Collected, Innovative & Creative, Community-Oriented, Joyful & Whimsical

Copy Examples

• •Headline: Welcome a Work of Heart into Your Home. Body: More than a footstool, each City Girl Farm chicken is a handcrafted burst of joy, spun from natural wools, sculpted with artisan care, and designed to bring a smile to your everyday. Discover the art of chickening.
• •Headline: Hatched with Artistry, Crafted for Joy. Body: Our flock of Chicken Footstools isn't just made; they're brought to life. From hand-turned wooden cores to individually stitched feathers, each one carries the unique touch of our Kansas City artisans. Adopt a little whimsy today.
• •Headline: The Story of a Chicken, Woven in Wool. Body: Every City Girl Farm creation has a tale to tell – of inspiration drawn from nature, collaboration with gifted artists, and the timeless beauty of traditional craft. Let our Chicken Footstools add a playful chapter to your home's story.
• •Headline: Meet the Flock: Where Fiber Art Takes Flight. Body: Delight in the charming personalities of our Chicken Footstools. Each sculpted from the finest natural materials – rich wool, sturdy wood, and gleaming bronze – and ready to become a treasured, whimsical companion in your space.
• •Headline: Not Just Furniture, It's a Feeling. Body: Experience the playful spirit and artful charm of The City Girl Farm. Our Chicken Footstools are more than decor; they're conversation starters, cherished collectibles, and a daily dose of handcrafted delight. Find your feathered friend.